Sweet Hearts loyalty programme launches to reward beauty pros

By Helena Biggs | 03 March 2025 | Business, Movers & Shakers, News

Sweet Squared Sweet Hearts Nail Loyalty

Sweet Squared, distributor of professional nail, hair and beauty brands including CND™, Famous Names, Footlogix and Artistic Nail Design, has launched the Sweet Hearts loyalty programme.

Designed to reward and celebrate beauty professionals, Sweet Hearts aligns with the Leeds-based company’s ‘Love & Respect’ philosophy. Every time a purchase is made, Sweet Hearts can be collected and redeemed against rewards, meaning customers can enjoy treats across the nails, hair and beauty categories.

Purchases can be made via sweetsquared.com, by calling a customer experience specialist at 0333 000 7000, or via a partnership manager.

Sweet Hearts can be earned in three ways:

  1. By making purchases at Sweet Squared. The heart on each product page shows how many Sweet Hearts are earned from each item.
  2. Sign up to marketing communications to earn double Sweet Hearts on every order.
  3. Tag Sweet Squared in social media posts for a chance to win extra hearts.

View Sweet Heart rewards by clicking here.