Stats show surge in online demand for lockdown nail products
By Kat Hill | 23 April 2020 | Movers & Shakers, News
New data from e-commerce platform RedBrain.com has revealed a shift towards a ‘feel-good’ factor in what the UK has been searching for and buying during lockdown.
In the week commencing 13 April, RedBrain.com found demand was up in the following nail categories:
- Nail art kits & accessories – over 600%
- Cuticle creams & oils – nearly 400%
- Nail glue – over 600%
- False nails – over 500%
- Nail tools – nearly 300%
The data shows the UK’s focus online has shifted away from the early weeks of panic buying foods and exercise equipment to shoppers wanting to look and feel good.
Other beauty categories also saw an uplift:
- Hair Scissors – over 3000%
- Hair curlers – over 800%
- Waxing kits & supplies – over 200%
- Skincare masks & peels – nearly 200%
Alastair Campbell, chief growth officer for RedBrain comments: “We’ve seen a huge impact on all our lives recently from Covid-19 with fundamental shifts in online shopping patterns as we try to navigate the ‘new normal’.
“It’s easy to think the world has stopped and life is put on hold but our data tells a different story. We are all going through similar experiences and buying lots of the same things, at the same times.
“Our RedBrain insights offer a view into our changing online shopping habits from initial panic for hygiene and foodstuffs to longer term purchases such as seeds, garden equipment and fitness.
“Is the nation settling down into the new ‘normal’? It’s hard to tell at the moment but the insights into purchasing and volumes certainly show that online retail is evolving.”
Find out more at www.redbrain.com