Staffordshire nail technician scoops PHAB Service Stars accolade

By Helena Biggs | 03 November 2021 | Movers & Shakers, News

cheryl walker phab service stars

Cheryl Walker, a nail technician from Dudley, Staffordshire, has been awarded a PHAB Service Star; a measure of service and performance excellence in the hair and beauty sector.

The owner of Cheryl’s Nail Design Ltd had her practice assessed rigorously during the process, with the PHAB Service Stars organisation measuring criteria including hygiene and environmental practice, repeat custom, testimonials and retail sales.

phab service stars

“Being equipped with a PHAB Service Star is a great way of evidencing professionalism,” comments Nergish Wadia-Austin, founder of PHAB Service Stars. -“It is very helpful to consumers when choosing a new hair and beauty professional and a great aid to business owners recruiting new staff or considering promotions.”

Cheryl’s previous accolades include Scratch Stars Gel Tech of the Year 2016 and Nail Tech of the Year at the English Hair & Beauty Awards 2017.

The talented nail professional was presented with her PHAB Service Star by one of her clients of 24 years [pictured], who travels for around an hour every fortnight for a nail service by Cheryl.

“I couldn’t have asked anyone else to present this certificate to me,” exclaims Cheryl. “I am so proud to hold a PHAB Service Star.”

Think you’ve got what it takes to achieve a PHAB Service Star? Click here to apply.