Sign up & show support for Nail Breast Cancer campaign
By Helena Biggs | 29 August 2019 | Events, News
October marks Breast Cancer Awareness Month – a time to particularly note the most common cancer in the UK; one that claims the lives of around 11,500 UK citizens each year.
With over 99% of cases affecting women, the nail industry, as largely female dominated, can greatly assist in raising awareness of the disease, including how to check for it and by raising funds for charities that support sufferers and their families.
The Future Dreams charity has collaborated with a number of beauty brands, distributors and companies to create Nail Breast Cancer, a month-long campaign to raise funds for the charity’s work in the support, awareness and research of breast cancer.
The campaign was founded by Louella Belle’s Lisa Crook, who sadly passed away from breast cancer in 2017. Nail Breast Cancer encourages nail techs to ask clients to make a donation in support of the campaign throughout October.
“Breast cancer can rip apart the lives of those affected and their families,” comments Spencer Leslie, trustee at Future Dreams, a charity for those touched by breast cancer. “As well as dealing with the shock of the diagnosis, there is the gruelling medical treatment that every woman has to entail.
“As an increasing number of women and their families are affected, sometimes for as long as two years after treatment, demands are being placed on health and social care services that are already stretched.”
NAIL BREAST CANCER: GET INVOLVED
To sign up to pledge a donation and receive marketing materials and a money box for your business, visit futuredreams.org.uk/get-in-touch. Clients can then make a donation in one of three ways:
- Place cash directly into the money box.
- Text ‘NAIL18 £2’ to 70070
- Online at futuredreams.org.uk/nbc
Nail businesses can then donate monies raised via futuredreams.org.uk/nbc. The business that has raised the most money in their region during October will win an exclusive Future Dreams beauty hamper!
FUNDRAISING IDEAS
Get both staff members and clients involved in fundraising by hosting an event during October. Ideas could include:
- Nail art competitions
- A fashion show
- Coffee morning
- Bake-off event
- Raffle
- Dress in pink
Post images of the fundraising activity on Instagram and Facebook and use #NailBreastCancer
