Scratch launches weekly nail art challenge

Europe’s leading nail magazine, Scratch, has launched a new nail art initiative: #ShowScratch Creative Challenge.

Revealed earlier this week, the challenge is using nail art and social media to help nail professionals stay inspired and connected during the Coronavirus outbreak.

Nail artists are invited to create a nail design to a theme set via Scratch’s social media channels every Tuesday and Thursday.

Next, nail techs should post the image on Instagram tagging #ShowScratch #CreativeChallenge @scratchmagazine. Alternatively, the entry can be posted in the comments of the challenge’s Facebook post. Either must be completed before midnight.

The next day, a gallery of as many pictures as possible from the challenge is posted on the Scratch website and social media channels to showcase the nail work created.

“We wanted to find a way to connect to both our readers and the wider nail community,” says Kat Hill, Scratch magazine’s Deputy Editor.

“Launching the Creative Challenge is our way to help connect and push our readers to stay creative in these challenging times.

“The challenge is also the ideal way to create content for your business’ social media channels – and keep connected to clients.

“Last week saw rainbows and fruity designs burst over our social media feeds, and I know I certainly felt a little brighter for it! Also, to help your chances of being featured, ensure your posts are clearly state they are for the Creative Challenge.

“Nearly 300 designs were submitted over the two challenges – and I want to encourage more nail pros to keep using their skill and nail kit during these unprecedented times.

“We can’t wait to see more amazing nail work come from the next few assignments.”

This week’s challenges can be found here & here.

The next theme will be revealed this week – so follow Scratch on Facebook & Instagram for more!