Sally Hansen unveils virtual try-on tool for nail colour

Nailcare brand, Sally Hansen, has partnered with beauty tech solutions provider, Perfect Corp., to launch an advanced nail colour virtual try-on experience.

The digital feature is the first-to-market application of Perfect Corp.’s AgileHand^TM Technology, which allows consumers to view hundreds of Sally Hansen nail colour and finish options on a live moving image of their own hand. It also offers the option to use a sliding tool to navigate an instant before and after nail comparison, as well as take a photo of the shade tried.

Available for free from any mobile device in the US at present, the virtual try-on experience is suitable for online and in-person shopping; ideal for indecisive consumers. It offers a practical solution to prevent opening polish bottles unnecessarily.

Once consumers have chosen a shade that they would like to buy, they are guided to either an online retailer or a brick-and-mortar store to buy the colour.

Jean-Denis Mariani

“Nail polish is a highly impulsive category – consumers love to experiment with any number of shades and finishes. Now, Sally Hansen fans can feel free to play even more with our virtual try-on tool,” commented Jean-Denis Mariani, chief digital officer at Coty, which is home to the Sally Hansen brand.

“The technology that Perfect Corp. has created offers an augmented reality experience where consumers see how a precisely colour-matched polish performs on their exact skin tone and nail shape and in changing lighting.”

Mariani added: “Our partnership with Perfect Corp. is accelerating Coty’s digital journey and unlocking the best digital user experience for beauty lovers everywhere. We can’t wait to show you what’s next.”

Coty revealed in September 2021 that it had entered into a multi-channel agreement with Perfect Corp., which would include augmented reality and artificial intelligence experiences such as virtual try-ons, online skin diagnostics and data-driven personalisation for its range of beauty brands. The Sally Hansen virtual try-on tool is the first technology solution created since the agreement.

Alice Chang

“We are thrilled to continue building upon our partnership with Coty and power its AI and AR virtual try-on experiences for Sally Hansen nail colour with our innovative AgileHand^TM Technology,” said Alice Chang, founder and CEO of Perfect Corp. “Coty’s precise interactive digital nail try-on experience for Sally Hansen is a perfect example of leading brands leaning into the digital transformation and introducing impactful consumer shopping through beauty tech.”

The Sally Hansen virtual try-on tool is available in the US on Sally Hansen’s website.