Revealed: The key ways hair & beauty businesses have adapted amidst Covid-19
By Chloe Randall | 10 November 2020 | News
A whopping 74% of hair and beauty businesses stated that instant messaging is key for business success post Covid-19, according to research by Yell Business.
This research explored how small businesses have adapted to survive in light of Covid-19 and how the pandemic is changing the way businesses and consumers communicate.
Out of all sectors that were studied in the report, the hair and beauty industry was found to be the most adaptable, with 100% of H&B businesses surveyed introducing a new service. Of those new services:
- 41% started doing online video consultations
- 37% have started taking online bookings
- 36% online video tutorials
- 21% introduced contactless payment systems
- 18% started home deliveries/visits
Over half (54%) of H&B businesses who introduced a new service said it was crucial for them to be able to survive the pandemic, with 90% stating they plan on continuing the service post Covid-19.
Claire Miles, chief executive officer of Yell commented:
“The last six months have been incredibly tough for the hair and beauty industry but it’s heartening to see that the majority of the sector remains optimistic in the face of adversity.”
“It’s clear that during these uncertain times, instant messaging services have been a real lifeline to hair and beauty businesses who have had to adapt and adjust their models quickly. Instant messaging facilitates timely and conversational communication between businesses and consumers and as we know from our own developments with Apple around instant messaging, and these findings highlight, many businesses will still be relying on these services to succeed post pandemic.”
Despite the challenges created by the pandemic, the report also shows that the hair and beauty industry remains positive for the future. 74% of salon owners state that they are optimistic about the success of their business in 2021 and 79% of businesses state they were more prepared to deal with another lockdown.