Revealed: how diverse & inclusive the British beauty industry is

The British Beauty Council (BBCo) has unveiled the first instalment of findings from its census, A Beauty Industry That Looks Like You.

The industry-wide survey was completed by 4,000 respondents and showcases the state of diversity, equity and inclusion (DEI) in the beauty sector. Via its findings, the British Beauty Council hopes to help businesses make change.

In the first report, three key areas are highlighted in relation to those working in the beauty industry:

1. Career progression

Respondents from director, CEO and board level roles had two increased characteristics: being male and with white ethnicity, despite 93% overall female representation in the industry.

The findings show that ethnic minority respondents represent 34% of the overall sector and 30% of boardrooms. Those with physical and hidden disabilities make up 8% and 10% of the industry, respectively, and just 5% of boardrooms.

45% of ethnic minority respondents, 37% of people with physical disabilities and 35% of women surveyed do not believe they are given the same opportunities in the workplace as those with differing characteristics.

“These findings clearly point towards the importance of proactive inclusion strategies (such as mentorship programmes, tailored leadership development and the formation of policies to combat discrimination) for ensuring that individuals with diverse characteristics have equitable opportunities to rise to senior leadership positions,” details the report.

“A truly inclusive beauty industry offers a sense of belonging to everyone, encouraging individuality and self-expression. By empowering individuals to express themselves, we foster confidence and community and break down barriers that have long excluded many.” – Hannah Cook, co-chair of the BBCo’s DEI Committee

2. Neurodivergence

19% of census respondents identify as neurodivergent (when their brains process, learn and/or behave differently from what is considered neurotypical). This is slightly higher than the national average, and 35% of this group identify as business owners, founders or entrepreneurs, with a majority choosing to work in the hair, beauty or wellness services sector.

While 80% of neurodivergent respondents said their company provides an environment where their career can thrive, the report discovered that only 43% earn within the national average band or higher. It notes that a review and reestablishment of current ‘fit-for-purpose’ education and training methods is essential to cater to neurodivergent needs.

“The census proves that it’s time for brands to actively seek out the voices and perspectives of diverse communities, not just in advertising but also in the boardroom and throughout the entire product development process. A failure to do so not only stifles innovation, but also limits the ability of companies to authentically connect with broader, more diverse consumer bases.” – Millie Kendall OBE, CEO of the British Beauty Council

3. Disabilities

36% of people working in the beauty industry with physical disabilities are business owners, founders or entrepreneurs: above the national average of 25%. The report comments: “this could point positively towards the upward mobility of people with disabilities; however it could also point towards the lack of accommodation or opportunity offered to disabled people, thus pushing them towards creating their own spaces to thrive.”

The findings also show that those with a hidden disability are most likely to earn less than the UK average, with 61% earning below this wage band.

“Businesses must do more to create accessible spaces and resources, whilst also developing a deeper understanding for those living with often complex and chronic health conditions,” the report describes. “Only by doing so can they truly ensure that the presence and voices of those with disabilities are seen and heard.”

Click to read the full report.