Retail sales drive December boost for salons

New stats from Phorest Salon Software have revealed that retail sales are the the main driver of December success for salons.

Phorest looked at over 6,000 salons in the US, UK, Ireland, Australia, Finland and Germany to find key pointers.

According to averages from the data, salons make over 10% of their annual revenue in December alone. While services bring in an additional 13% in revenue in December compared to the average for the other months of the year, it is retail sales that really provide the massive uptick in the festive month.

Salons make an additional 107% in total retail revenue in December compared to the rest of the year. A 28% boost in the number of products sold brings in 27% more product revenue, while a 450% jump in gift card sales brings 508% more gift card revenue than the rest of the year.

Scroll down to see graphs for the key findings.

“It’s no wonder salon owners, managers, stylists, therapists and everyone else who makes a salon run like clockwork are completely exhausted by the time New Year rolls around,” comments Ronan Perceval, CEO, Phorest Salon Software, commented. “Our data found that these businesses see 12% more completed services into the busy month compared to the rest of the year, with 9% more clients walking through their doors.

“But there are only so many appointment slots in the month, and only so fast your stylists and therapists can work. If you really want to take advantage of the December rush, you need to market your retail and gift card promotions to your customers throughout December – both in-salon and via your email and SMS marketing campaigns.”

For more information about Phorest, visit www.phorest.com.