Report reveals the most popular nail colours of 2023
By Rebecca Hitchon | 15 May 2023 | News
Artificial intelligence (AI) and augmented reality (AR) beauty and fashion tech solutions provider, Perfect Corp. has unveiled its Global Beauty Trends Report, revealing nail colour trends of 2023.
The company analysed data sourced from its YouCam Nails app between October 2022 and March 2023. The app utilises AR to allow users to virtually try-on nail colour and art filters in real time, and has seen over seven million nail colour try-ons in the past year.
The most popular nail shades globally
Neutral nails: On the YouCam Nails app, ‘black’, ‘pearl white’ and ‘sand’ were three of the most popular nail colours tried-on. The report attributes this to trends such as the glazed donut nail style, and notes that black has been an edgy neutral tone worn by celebrities on red carpets this year, with both glossy and matte finishes.
Red nails: Bold red shades, ‘cherry’, ‘crimson’ and ‘sparkle red’, were among the 10 top nail shades used on the YouCam Nails app in the six-month period analysed.
Metallic nails: Mirroring trends seen on the spring/summer 2023 fashion week runways, high-shine, metallic and chrome shades have been trending on the YouCam Nails app: in particular ‘metallic rose gold’, ‘foil gold’ and ‘foil silver’. The metallic nail trend is also reflected in the top nail art designs chosen by app users.
Check out the top five nail colours of 2023 by country below…
The top nail formulas
Perfect Corp.‘s data found cream nail formulas to be the most tried-on across the countries analysed. Glass-like jelly colours were the second most popular formula, followed by matte and sheer.
“We are excited to share our latest beauty trend report, featuring virtual try-on data insights to help brands and retailers better connect with nail colour consumers and drive customer engagement,” comments Alice Chang, Perfect Corp. founder & CEO. “Advanced virtual try-on technology powered by AI has revolutionised the nail colour space. As we look to the future, these technologies continue to build upon a more engaged customer experience, while providing brands with insights into customer needs and desires.”
The report mentions Sally Hansen‘s use of Perfect Corp.’s AgileHandTM virtual try-on technology, which enables consumers to experience hundreds of the brand’s nail colours before purchasing. The technology incorporates live-camera functionality, allowing users to visualise nail colour on their hand as it moves. Since using AgileHandTM, Sally Hansen has seen a 300% increase in the number of shades viewed, a 100% increase in the time spent on nail colour product display pages, and a 120% increase in intent to purchase nail colour.