Remedy brow dilemmas with new HD Brows serums
By Sophie Nutt | 01 July 2019 | News, Products & Treatments
HD Brows has created three formulations to remedy the most common brow dilemmas in a bid to give ‘even more people even better brows’.
The range sees the new Brow Maximiser, Re-growth Minimiser and Tint Lock Serum.
Brow Maximiser
If brows are sparse, patchy or slow growing, HD Brows prescribes its new Brow Maximiser. The key ingredient, Bioavailable Lipo-Ogliopeptide, is ‘scientifically proven to significantly induce the hair specific keratin genes’, which are responsible for creating more densified brow hairs. An external study revealed that 74.43% of participants said the Brow Maximiser gave the appearance of hair growth in brows and helped to enhance their brows. 95% felt that the formulation was ‘kind to brows’ and ‘gentle’.
Re-growth Minimiser
The Re-growth Minimiser is designed to keep brows looking sharp for longer. The formula sees natural flavonoid, exotic volcanic water and aloe vera extract to work on re-growth and boost moisture. An external study revealed that 80.95% of participants agreed this serum helped their hair to grow back finer and helped to hold the waxing shape much better. 71.43% found that new re-growth grew back finer and softer in texture.
Tint Lock Serum
Prescribed to clients seeking longer lasting brow colour, the Tint Lock Serum is designed to keep brows looking fresh for even longer. Featuring amino acids and a blend of natural extracts, the ingredients help to repair brittle and damaged hair, as well as reinforcing the structure of their hairs to strengthen them. With use, HD Brows claims the serum improves brows’ ability to hold in dye will be improved. The serum also creates a flexible layer over the brow hairs which helps to prevent the tint from dropping out too quickly. Other benefits include thermal protection properties, which means clients can be in the sauna and sunbathe without worrying about brows fading. An external study revealed 70% of participants said the serum helped prolong the life of the tint.