Portuguese nail brand makes a splash in 423 Salon Services stores across Europe
By Helena Biggs | 18 November 2024 | Movers & Shakers, News
Portuguese nail, hair and make-up brand, Andreia Professional, has partnered with Sally Beauty and Salon Services to make its nail products available from 423 stores in the UK, Ireland and central Europe.
Renowned for offering quality products and colourful collections for over 35 years, Andreia Professional‘s goal is to provide pros with innovative products and educational support to empower and elevate their careers.
“Andreia Professional has a rich heritage of expertise in nails,” comments Paul McLintock, Andreia Professional’s country director for the UK & Ireland.
“The partnership with Sally Beauty and Salon Services is a fantastic opportunity to showcase quality products, while providing the education and resources professionals need to succeed.”
Five nail systems are available in the UK via Salon Services:
- Gel Polish: The original, white-bottled icon for durable, professional-grade colour with four weeks’ wear.
- True Pure: A vegan-friendly, Hema-free range that combines performance with sustainability and lasts up to three weeks’.
- Hybrid Gel: A gel-finish formula designed for natural nail overlays, offering long-lasting wear and easy removal.
- Builder Gel: A low viscosity, three-in-one brush-on builder gel that’s self-levelling and aids strength.
- Lab Range: Andreia’s advanced treatment line, designed for veteran nail professionals.
Andreia Professional also offers nail art and nailcare products, as well as tools, Pro Tips, essentials, an E-file and the A.Duster Pro Nail Dust Collector.
Dara Goolsby, senior director of marketing at Sally Europe, adds: “We’re excited to introduce Andreia Professional to Sally Beauty and Salon Services, a brand that shares our dedication to empowering nail professionals with high-quality products and expert knowledge.
“This collaboration brings Andreia Professional’s trusted, innovative nail solutions to our stores and online across Europe. Together, we are committed to supporting both professionals and beauty enthusiasts, with premium vegan, cruelty-free products to elevate their nailcare experiences.”