Pinterest reveals top trending global summer beauty searches

Pinterest has revealed ‘natural beauty’ and personalisation have been topping users’ beauty wish lists this summer.

As part of its latest global beauty report, the site revealed that, in June, beauty based on skin tone was a top theme for searches. Searched-for terms included ‘grey hair on dark skinned women’, ‘blonde hair colour ideas for fair skin and blue eyes’, ‘soft natural make-up for black women’, ‘brown hair colours for fair skin’ and ‘nude lipstick for dark skin’.

Pinterest has recently updated its platform to meet growing demand for personalised beauty, as its ‘inclusive skin tone ranges’ feature means users can easily see different skin tone options from the search results page.

Some additional rising searches indicate a move towards natural beauty, including:

• ‘Natural hairstyles’ (up 2.5x)
• ‘Natural curly hair cuts’ (up 6x)
• ‘Black girls with freckles’ (up 2x)
• ‘Red hair freckles’ (up 5.4x)
• ‘Asian freckles’ (+59%)
• ‘Natural make-up videos’ (+62%)
• ‘Natural beauty aesthetic’ (up 9x)
• ‘Soft glam aesthetic’ (up 5x)
• ‘Peach lip gloss’ (+42%)

Meanwhile, Pinterest noted that men are exploring beauty regimes via the site, with rising searches including:

• ‘Black men beard styles’ (up 3.9x)
• ‘Grey beards’ (up 3x)
• ‘Long hairstyles for men’ (up 25x)
• ‘Afro hairstyles men’ (up 7.7x)