Pinterest has predicted 2025’s top trends: here’s 10 takeaways for nails

Social media platform, Pinterest has revealed its annual trend report for 2025, Pinterest Predicts.

We’ve rounded up the 10 key trends set to dominate the nail world in 2025…

1. Cherry Coded

With searches for ‘cherry vibe’ increasing by 325%, the cherry red hue is set to dominate nail requests in the coming seasons. The search term ‘dark cherry red’ has proved particularly popular, with a search increase of 235%, boasting pins of burgundy clothes, accessories and of course, nails.

Click here to view our fully black cherry nail gallery.

2. Aura Beauty

Coined by Pinterest as ‘the make-up mood ring,’ aura beauty is all about honing in on a colour, and wearing it with confidence. Aura effects, in particular, have been booming within the nail industry. Clients have been requesting two-toned gradient manicures requiring stippling techniques and airbrush tools for that sought-after, seamless ombré finish.

Want more aura nail inspo? Click here.

3. Rococo Revival

This ultra-feminine trend encapsulates all things frills, pearls and pretty finishes, inspired by the Rococo era. Opulent details, classic corsets and luxe accessories have influenced the nail industry, which is seeing a boom in bow nail art and pearl decals that add an elegant touch to manicures.

Click here to see our shimmering pearlescent nail gallery.

4. Sea Witchery

‘Sea-inspired nail’ searches have increased by 65%, with clients embracing 3D shell effects, starfish characters and mermaid-inspired decals, often sculpted using gel products.

Nail industry maestro, influencer & Scratch Stars Services to the Nail Industry Award recipient 2024, Kirsty Meakin, has partnered up with Pinterest to create two nail looks inspired by the trend: a ‘good sea witch’ and a ‘bad sea witch’ manicure.

The Pinterest x Kirsty Meakin collaboration has also launched an exciting competition, where one lucky winner will receive a bespoke aquatic manicure curated by Kirsty herself. This exclusive experience will transform the winner’s nails into a stunning sea witchery masterpiece, blending artistry and the magic of the ocean for a truly unique look.

Click here for a step-by-step to create pink seashell nails.

5. Castlecore

Medieval influences on beauty choices have reached celebrities, with the likes of singer, Chappell Roan, flaunting a metallic, chained manicure by celeb nail tech, Juan Alvear. Paying homage to the décor of ancient castles and knightly, gothic aesthetics, this trend is all about incorporating metals, chains and royal elements, creating a bold fusion of the past and present.

6. Dolled Up

Enter the dollhouse with this cutesy trend, which has seen searches for terms such as ‘cute core room ideas’, ‘mini things’ and ‘necklace charms’ increase rapidly. The nail industry has also been influenced, with a surge in 3D embellishments, such as charms, bows and gems, all helping to create the playful, doll-like look. Because what is more fun than playing dress up?

7. Fisherman Aesthetic

Can we get you hooked on this, rather unique, trend? 2025 is looking like the year of nautical influences. We’re talking all things cable jumpers (+110% in searches), sardine embellishments, fish bags (+50%) and stripes – and why should you leave out your nails?

8. Goddess Complex

Pinterest predicts ‘goddess nails’ to be a hot topic in 2025, with a whopping search increase of 760%. ‘Goddess core’ (+40%) is the umbrella term for the aesthetic, also promoting complementary beauty choices such as ‘goddess twist braids’ (+60%) and ‘divine beauty’ (+30%) choices. Will you be opting for a gold aesthetic as we enter the new year?

Click here for our gold nails gallery.

9. Seeing Double

2025 is all about coordinating with your loved ones. From ‘the same but different’ outfits to matching manicures, Pinterest users are focusing on their personal connections to inspire beauty choices. The search term, ‘friends matching nails’, has risen by 35%, and ‘matching outfits for couples casual’ is up by 90%. Why not prepare some matching manicure designs for best friends, or couples nail art, to offer in the coming year?

10. Player One

Described by Pinterest as ‘your avatar aesthetic,’ this trend is all about how Gen Z and Gen X are embracing the idea that their bodies are like online personas – ones you can chop, change and experiment with! From changing hair colour and switching up vibrant, playful manicures every few weeks, to choosing what clothes to adorn digital avatars in, this trend is set to be a hit!

Read the full report here.