Pinterest introduces virtual eyeshadow try-on feature

Social media platform, Pinterest, has introduced further augmented reality (AR) technologies which allows users of the app to try eyeshadow products virtually.

In an update to its AR feature which currently allows users to try lipsticks, more than 4,000 eye makeup products from Lancôme, YSL, Urban Decay, and NYX Cosmetics can now be tried on via the user’s device camera. The app will also allow users to create ‘shoppable’ Story Pins and tag products in the coming months.

“Millions of people come to Pinterest every month to search for beauty ideas and inspiration,” states a spokesperson from the app. “This is our latest step in bringing together the worlds of visual search and shopping as people come to Pinterest to shop early in their decision-making process, ready to discover new brands and products.

“With eyeshadow ‘Try on’, powered by Lens, Pinners can use AR technology to try on and shop beauty products right the iOS or Android app.”

The function can be accessed by clicking the ‘Lens’ camera in the search function. Users can then browse and try on in-stock shades and purchase through the retailer.

Users can also filter product results by colour, price range and brand, save to a board for later, or view a ‘more like this’ section and see additional Pins with similar shades and filter recommendations by their own skin tone range.

For more information, head to www.pinterest.com