PARTY CULTURE drives nail industry growth

A heightened party culture among clients is responsible for increased purchases of various nail polish shades, according to P&S Market Research. The company’s report found that clients are changing up their shades more frequently, particularly between formal and informal events, also found that the global nail care market is being driven by an upsurge in fashion and beauty consciousness.

“Manicures and nail jewellery are gaining significant popularity among women these days,” the report reveals. “Japan is the key market for nail care in Asia-Pacific. Manicures are most common in Japan; however the trend of ‘business nails’ has been emerging in the country during the recent years.

“Concept nail salons, also known as nail bars are gaining popularity in the developed countries including the US, and the UK. The growing numbers of such salons are expected to increase the sales of premium nail care products in the developed countries.”

For more information, visit www.psmarketresearch.com