sweet squared academy

Sweet Squared launches Academy2 platform to inspire & educate beauty pros

By Rebecca Hitchon | 13 October 2021

Nail and beauty distributor & training provider, Sweet Squared, has launched education platform Academy2 to make learning more accessible for industry professionals. The platform offers Sweet Squared’s award-winning HABIA (Hair and Beauty Industry Authority) accredited course programme, with a mix of online and in-person teaching. This allows more professionals to…

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magnetic picnic in france

Get a holiday feeling with Magnetic’s 6 rich gel polish shades

By Helena Biggs | 8 October 2021

Have you been dreaming of a holiday? Indulge in the decadent shades of Magnetic’s Picnic in France gel polish collection and dream of Champagne and strolls along the Champs-Élysées… The six rich and sophisticated hues take tones from summer but make them oh-so autumn friendly. Choose from Champagne Yellow, Foulard…

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Glitterbels launches 2 nail glitters in aid of The Azaylia Foundation

By Emma Hobday | 7 October 2021

Glitterbels is supporting the efforts of children’s cancer charity, The Azaylia Foundation, by creating a premixed glitter and a lion shaped loose glitter for nails. The two products have been designed in honour of Azaylia Diamond Cain, who became known as the ‘Little Lion’ during her brave battle with cancer…

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appg beauty aesthetics

MPs demand restoration of £30 billion beauty industry

By Emma Hobday | 7 October 2021

The All Party Parliamentary Group on Beauty, Aesthetics and Wellbeing (the APPG), Chaired by Carolyn Harris MP and Judith Cummins MP, publishes a Call to Action following its inquiry into the sector’s recovery from Covid-19. The MPs launched the inquiry following concerns from industry leaders that the sector was still…

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Beauty backed trust

Beauty Backed Trust launches grant programme to support beauty pros

By Helena Biggs | 7 October 2021

The Beauty Backed Trust, which aims to assist those that work in the beauty industry, has launched its first grant programme to continue to support the the industry following the Covid-19 pandemic. Two grants are available for those that need extra support and guidance while they get back on their…

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Shoot out winners

The Great Scratch Shoot Out 2021: THE RESULTS

By Chloe Randall | 4 October 2021

After a whopping 67 entries for this year’s The Great Scratch Shoot Out, the winners have been revealed… The top three prizes and the winner of the Voter’s Choice accolade were revealed at Olympia Beauty as well as via a live stream on our social media platforms. The top three…

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cnd party ready 1200 nails

Get party-ready with 6 CND™ shades for winter 2021

By Helena Biggs | 1 October 2021

After a trying 20 months, we’re ready to party – and no party look would be complete with a stunning nail look. CND™’s Party Ready collection has launched to celebrate a renewed outlook on life and all that is to be rejoiced. “This range of effortless yet glam holiday shades…

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Luxury nail polish brand Lady Showbiz stuns at London Fashion Week with timeless hues

By Emma Hobday | 30 September 2021

Lady Showbiz‘s striking polishes were used at the London Fashion Week ICON Catwalk Show to complement the collections of designers Malan Breton, Julia Clancey and Patrick McDowell. Lead make-up artist Claire De Graft paired Lady Showbiz’s creamy pink hue ‘Hollywood Star’ with the electric designs from Malan Breton. For ultimate…

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Love vegan beauty? Here are the top 10 most Instagrammed vegan beauty brands you need to know

By Emma Hobday | 28 September 2021

End of Tenancy London has released data that showcases which vegan beauty brands are considered the most Instagrammable. The vegan cosmetics industry is booming, with the market value being $16.2 billion so far, with the number expected to sky rocket to $20.8 billion by 2025. A comprehensive list of 23…

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WINNER ANNOUNCED: Scratch Snap September 2021

By Chloe Randall | 27 September 2021

The winner of Scratch’s monthly nail art challenge has been announced as Olga Merkulova.  In a showcase of talent, techs stepped up to the Scratch Snap challenge for September & created nail designs inspired by ‘Tutti Frutti’ in the bid to win a prize from Magnetic Nail Design. Judged by Scratch‘s news…

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 CND™ takes centre stage at the KNWLS SS22 show with its Autumn Addict collection

By Emma Hobday | 26 September 2021

KNWLS showcased its spring/summer 22 collection at London Fashion Week on Saturday 18 September, with the theme being ‘Adrenaline’ – giving us biker, old school rock ‘n’ roll and London ‘It girl’ inspired looks. The lead nail tech for the show was Sylvie Macmillan. She comments, “Working with CND™ for…

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Fashions Finest show nails London Fashion Week with stunning neon nail art

By Emma Hobday | 25 September 2021

The platform for emerging fashion designers, Fashions Finest, presented its show for London Fashion Week on Saturday 18 September at St John’s Church in Hyde Park. Known for promoting diversity, representation, and inclusion in the fashion industry, the show was true to brief – a diversity of unique and beautiful collections…

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Artistic Nail Design launches 6 autumn nail shades inspired by being fearless

By Emma Hobday | 24 September 2021

Artistic Nail Design has launched the Breakout Beauty collection for the autumn season, created to embody the fearless energy of the Artistic wearer. This six colour collection features a range of shades from subtle to smoky that are perfect for the changing weather of autumn. The Breakout Beauty shades will be…

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tgb lady luxe lead nails

Create chic nail styles with TGB’s 10-piece Lady Luxe gel polish collection

By Scratch Staff | 20 September 2021

The Gel Bottle Inc has unveiled 10 gel polish shades for autumn/winter 2021, encapsulating ‘the essence of the modern ‘It Girl’ and her je ne sais quoi’. This 10-piece Lady Luxe collection features: After Dark – Presenting the powerhouse pigment After Dark. A rich blend of burgundy and plum with warm…

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Nail tech launches self care platform to support those in need

By Emma Hobday | 17 September 2021

Scratch chats to Laura O’Mahony, owner of The Pamper Cabin and founder of self care platform Share Your Self Care, about the importance of giving back… Laura had always loved beauty therapy, but was busy carving out a career in the events industry in Manchester, London and LA, when life…

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