Willow Academy launches The E-file Society to connect nail techs & boost knowledge
Are you an E-file tech that wants to surround yourself with like-minded E-file users, while boosting your product understanding? Willow Academy Ltd has launched The E-file Society: a judgment-free community space to help pros do just that. “The Society allows Willow to share knowledge with our customers, and provides members…
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Hair & Beauty Charity thanks industry for support in 2024
For over 150 years, the Hair & Beauty Charity has helped those in the hairdressing, barbering and beauty sectors who have fallen on hard times: offering practical and financial support. Scratch is proud to be a media sponsor of the charity and its efforts, donating via a raffle at The…
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Pinterest has predicted 2025’s top trends: here’s 10 takeaways for nails
Social media platform, Pinterest has revealed its annual trend report for 2025, Pinterest Predicts. We’ve rounded up the 10 key trends set to dominate the nail world in 2025… 1. Cherry Coded With searches for ‘cherry vibe’ increasing by 325%, the cherry red hue is set to dominate nail requests…
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WINNER ANNOUNCED: Scratch Snap December 2024 nail art comp
The winner of Scratch’s monthly nail art challenge for December has been announced as Carla Brannan. In a showcase of talent, techs created nail designs to fit theme, Unicorn Disco, in the bid to win a prize from Glitterbels. Entries were judged by Glitterbels CEO & co-founder, Annabel Maginnis, and Scratch deputy editor, Rebecca Hitchon. The…
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CTPA unveils Agenda for Government to aid sustainable beauty industry growth
The Cosmetic, Toiletry & Perfumery Association (CTPA) formally launched its ‘Agenda for Government’ at a reception in the Houses of Parliament on 3 December. The UK trade association, which represents companies involved in making, supplying and selling cosmetics and personal care products, outlined a series of proposals to help the industry…
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Revealed: the 10 UK hotspots where hair & beauty businesses are growing fastest
Research by financial technology company, SumUp, identifies the top towns and cities in the UK with the biggest growth in hairdressing and beauty businesses. By analysing ONS data over the past five years, SumUp has concluded that high streets are adapting to consumer needs, with 10 hotspots seeing a notable…
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The GelBottle Inc expands nail market reach via Aston & Fincher UK
Nail brand, The GelBottle Inc (known as TGB), has launched in Aston & Fincher stores. The partnership between Brighton-based nail colour and care brand, The GelBottle Inc, and family-owned professional hair and beauty distributor, Aston & Fincher, is designed to provide nail technicians across the UK with more ways to…
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16 nail shades in Mocha Mousse: PANTONE’s Colour of the Year 2025
Mocha Mousse, a ‘mellow brown infused with a sensorial and comforting warmth’, is PANTONE’s Colour of the Year 2025. The global colour authority selects a shade each year to aid colour critical decisions for brands and manufacturers. “Underpinned by our desire for everyday pleasures, PANTONE 17-1230 Mocha Mousse expresses a level…
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The Wicked-inspired nail looks being worn by the film’s stars
Wicked content has been circulating social media and, with premieres and press tours well underway, the film’s stars have been sporting their best Oz-themed nail looks. Here’s our roundup… Hitting the silver screen on 22 November, the highly-anticipated Universal movie adaptation of Wicked has inspired the film’s actors’ and actresses’ manicures.…
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Revealed: the social media nail stars in NHBF’s Top 100 Influencers Index 2024
The National Hair & Beauty Federation’s (NHBF’s) Top 100 Influencer Index has been revealed for 2024. The Index – now in its fourth year – ‘offers an opportunity to recognise those in the industry who use social media to influence, educate and innovate our sector,’ according to the organisation. In…
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The 3 top times of the year for business retail & how to capitalise on them
Public holidays often influence retail sales, but as a small business owner, how can you ensure you’re maximising revenue during these key events? Research reveals how… Business credit card experts from price comparison website, Money.co.uk, have analysed the average weekly sales and key retail transaction days over the past year…
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120 nail techs raise £1,300 for charities at Christmas event in Leeds
Revolution nightclub in Leeds hosted the first Maisie’s Nail Tech Soirée: a pre-Christmas networking event for nail professionals. Organised by Maisie Jackson, a 22-year-old nail artist from Harrogate, North Yorkshire, the soirée was designed to dispel any loneliness experienced by self-employed nail pros, and bring them together for a night…
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Winter wonders: Must-have nail colour collections for the 2024 festive season
‘Tis the season of celebrations – and time to embrace joy, sparkle and eye-catching nail effects. From shimmering holiday hues to creative, winter-inspired designs, this season is all about embracing texture and decadent colour. Expect the staple hues to return: we’re talking forest-greens, ribbon reds, glittery golds and striking silvers.…
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WINNER ANNOUNCED: Scratch Snap November 2024
The winner of Scratch’s monthly nail art challenge for November has been announced as Mia Murray. In a showcase of talent, techs created nail designs to fit theme, Enchanted Forest, in the bid to win a prize from INK London. Entries were judged by INK London educator, Jessica Hinds, and Scratch deputy editor, Rebecca Hitchon. The…
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Portuguese nail brand makes a splash in 423 Salon Services stores across Europe
Portuguese nail, hair and make-up brand, Andreia Professional, has partnered with Sally Beauty and Salon Services to make its nail products available from 423 stores in the UK, Ireland and central Europe. Renowned for offering quality products and colourful collections for over 35 years, Andreia Professional‘s goal is to provide…
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