Sweet Squared delivers SOFGEL nail products to UK market
USA-based professional nail brand, SOFGEL, has partnered with hair and beauty distributor, Sweet Squared, to bring its soft gel products to the UK market. The brand boasts SOFTIPS PRO™: a range of ultra-thin, flexible and durable full coverage tips in two styles: standard and structured. The tips are available in…
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TV presenter, Jeff Brazier, to host Scratch Stars Awards nail industry party
TV presenter & social media personality, Jeff Brazier, is to host The Scratch Stars Party at The Underglobe, London, on Sunday 6 July 2025. The event celebrates excellence in the UK&I nail sector, offering an opportunity for over 300 attendees to network and enjoy live entertainment. During the evening, the…
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Leaders of beauty & hair organisation honoured in Women in Trade Associations Powerlist
Caroline Larissey, chief executive of the National Hair & Beauty Federation (NHBF), and Rosina Robson, director of policy & public affairs, have been named in the 2025 Women in Trade Associations Powerlist. This recognition, curated by the Trade Association Forum (TAF), Federation of Small Businesses (FSB) and Confederation of British…
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Gel vs gel polish nails: What’s the difference?
The gel and gel polish nail systems have notable differences, and serve distinct purposes at the nail desk. Understanding their uses and benefits is essential, in order to choose the right product for each client’s nail goals. The science behind gel products In the book: Nail Therapist – A Professional…
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CND™ co-founder steps down from role after 46 years
Jan Arnold, co-founder of nail brand, CND™, has stepped down from the role after 46 years. It was 1978 when her father, Dr. Stuart Nordstrom, a practicing dentist, got the idea for a nail enhancement product, and subsequently launched SolarNail™ Liquid. This monomer formulation set a benchmark for liquid &…
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Winners unveiled in Professional Beauty nail competitions at ExCel London
Professional Beauty, in collaboration with The Federation of Nail Professionals (The FNP), hosted a nail competition at its spring event, 2-3 March at ExCel, London. Students and existing nail professionals were invited to participate in arena categories including Salon Nail, Gel Polish, Learn A Skill and Structure/Builder In A Bottle,…
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Sweet Hearts loyalty programme launches to reward beauty pros
Sweet Squared, distributor of professional nail, hair and beauty brands including CND™, Famous Names, Footlogix and Artistic Nail Design, has launched the Sweet Hearts loyalty programme. Designed to reward and celebrate beauty professionals, Sweet Hearts aligns with the Leeds-based company’s ‘Love & Respect’ philosophy. Every time a purchase is made,…
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Oscars 2025: the celebrity nail looks you need to see
The 97th Academy Awards, aka the Oscars, took place last night (2 March) and celebrated the artistic and technical merits of the film industry over the last year. From an opening number with Wicked stars, Ariana Grande and Cynthia Erivo, to independent comedy-drama film, Anora, scooping an extraordinary five awards,…
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The Great British Beauty Clean Up: What is the initiative set to tackle industry waste?
The Sustainable Beauty Coalition (SBC) has launched The Great British Beauty Clean Up, to bring together beauty brands and retailers to significantly reduce sector waste. The SBC was formed by the British Beauty Council (BBCo) in 2021, and the launch of The Great British Beauty Clean Up on 3 March…
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Nail techs paint what brings them joy for Scratch Snap comp: winner announced
The winner of Scratch’s monthly nail art contest for February has been announced as Monika Ferreira of @mjallure_beauty. In a showcase of talent, techs created nail designs inspired by theme, Things That Make You Happy, in the bid to win a prize from Light Elegance. Entries were judged by Light Elegance UK co-owners…
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These are the nail colour collections you need for spring/summer 2025
Spring/summer presents a time to spring clean your nail product inventory. Swap out winter hues for fresh and vibrant tones to suit the seasons, and get arty with vibrant patterns and plenty of florals. Here are the nail colour collections to note for SS25… CND™ Quiet Luxury collection, www.sweetsquared.com Available…
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Maximalist manicures & 4 other nail trends that dominated London Fashion Week AW25
London Fashion Week offers the second showcase in the AW25 Fashion Week lineup. Accompanying the trendsetting and stylish garments from designers were show-stopping manicures, which are set to dominate client requests in months to come. So, get prepared and scroll to discover the key trends spotted on the LFW catwalks.…
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Nailympia Anaheim 2025: THE RESULTS
The second Nailympia Anaheim nail competition took place 23-24 February 2025 at Premiere Anaheim, California, welcoming 40 competitors from eight countries. Here are the results: RUNWAY NAILS – VINTAGE VOGUE Division 1 1st – Anastasiia Akzamova – USA 2nd – Kim Sizemore – USA 3rd – Elena Soldatenkova – USA Division…
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Important March dates for your nail & beauty business marketing
Get your business’ marketing content prepared for the month of March, with our roundup of dates to note… 1st: St. David’s Day This event celebrates St. David: the patron saint of Wales, on the day of his death in 589 AD. To commemorate the occasion, Welsh people may sport the…
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Nailympia Competition to take place in China 8-9 May 2025
Nailympia, one of the world’s most prestigious nail competitions, is coming to China, thanks to the vision and dedication of Kimi Chang. A passionate advocate of Chinese aesthetics and a nail industry trailblazer, Kimi Chang is set to make history by hosting Nailympia China in Pudong, Shanghai, 8-9 May 2025.…
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