OPI adds a new dimension to nail colour with Hidden Prism collection
By Helena Biggs | 18 June 2020 | News, Products & Treatments
OPI has refreshed rainbow shades by adding a prismatic twist to catch the eye.
The Hidden Prism collection for summer 2020 features 12 new shades; six of which are available in both GelColor and Nail Lacquer formulas, and six in Infinite Shine.
Described as ‘electric hues with a sun-washed finished’, the shades proffer glitter and iridescent finishes. “These 12 shades offer a modern evolution of the classic primary rainbow,” comments OPI co-founder and brand ambassador Suzi Weiss-Fischmann.
“Unique iridescent glitters and shimmer pigments give added depth and dimension to a kaleidoscope of colour.”
GelColor provides a salon-perfect finish with up to three-week wear, while Infinite Shine offers a high- shine finish and traditional lacquer application. Nail Lacquer features a highly-pigmented, rich formula for even application.
“Summertime means vacations, pool days, and a brighter, more colourful palette – with manis and pedis on constant display,” adds Jill Bartoshevich, OPI global director of color collections. “Hero shades She’s a Prismaniac [available in Nail Lacquer and GelColor formulas] and Rainbows in Your Fuchsia [available in Infinite Shine formula] offer a fresh take on the season’s quintessential hot pink.”
The shades are available in the UK via www.opiuk.com
