Offer lasting nail colour & strength with OPI Powder Perfection
By Helena Biggs | 06 October 2020 | News, Products & Treatments
Serve up glossy, long-lasting colour for clients with weak nails courtesy of OPI’s dipping system, Powder Perfection. A quick-to-apply alternative to traditional L&P, Powder Perfection lasts around three weeks and is deal for natural nail overlays in colour, French or ombré. The odour-free Powder Perfection system can also be applied over tips and finished with GelColor for nail art looks.
“Powder Perfection compliments OPI’s existing offering perfectly, bridging the gap between the systems for clients that have nails too weak for gel polish to last,” comments Belinda Price, OPI education & capability co-ordinator. “It allows them to achieve lasting colour, strength and length without long term commitment and is easy to remove. The system includes:
Liquid Essentials
Step 1 – Base Coat: foundation base coat for application of colour
Step 2 – Activator: accelerates curing of base coat and colour powder application
Step 3 – Top Coat: provides a glossy, high-shine finish
OPI Powder Perfection Shades
Each 43g shade is pigment intense for vibrant colour, and the powder is ultra-fine for even colour coverage.
OPI Powder Perfection Clear Set Powder
This 120.5g powder sets colour powders during application for enhanced vibrancy.
OPI’s Powder Perfection system has launched with 12 of OPI’s most iconic shades, including Big Apple Red, Alpine Snow, Bubble Bath and Malaga Wine.
“Techs can now offer a service upgrade for customers that need more than gel polish alone,” Belinda continues. “Application for this system is easy to learn and faster than traditional enhancements for increased profitability.
“Clients will benefit from a nail service that lasts and the beauty of OPI’s iconic shades with easy removal. Put this all together and you have increased client loyalty at a time when we really need it.”
“The popularity of acrylics has continued to rise – from the red carpet to the runways,” says OPI co-founder and brand ambassador, Suzi Weiss-Fischmann. “We’re seeing a lot of retro trends come back in a major way and acrylic nails are part of this. We’ve reinvented acrylics with Powder Perfection to give nails a more natural, lighter look – and when paired with a unique shape or a bold, iconic OPI colour, the results are anything but dated.”
OPI Powder Perfection is available via www.opiuk.com