Nouveau Lashes launches Super Natural campaign
By Sophie Nutt | 05 March 2019 | Movers & Shakers, News
Nouveau Lashes has announced its new consumer-focused Super Natural campaign, in partnership with actress and brand ambassador, Michelle Keegan.
Michelle will be helping Nouveau Lashes increase awareness of its revolutionary treatments and products, specifically the LVL (length, volume and lift) lash treatment of which Michelle is a well-known devotee.
“I’ve been a long-term fan of the Nouveau Lashes LVL treatment, so I was thrilled when they approached me to work with them,” says Michelle. “LVL has been a must-have part of my regime for years now. I love how it makes my natural lashes look longer and really voluminous, meaning whether on set, or even on make-up free days off, my natural lashes are look their absolute best.”
The digital campaign in support of Nouveau Lashes-trained technicians aims to increase awareness of the treatment, reflecting the continued demand for eyelash products and services.
Targeting people interested in beauty and wellness using a variety of engaging social assets, treatment reviews and expert advice, Nouveau Lashes will show consumers how to take their lashes from ‘natural to super-natural’ with LVL.
“For many years, mascara has been the hero of the make-up bag,” says Bridgette Softly, director of Nouveau Lashes. “I for one couldn’t live without it and it was this passion for the effect of mascara that set my business partner and I on the path to developing something that yielded the same effect as mascara but didn’t require the need to apply and remove it daily. Fast forward 10 years and LVL has become the best ‘not so secret’ secret of beauty press, influencers and celebrities.”