New research reveals SPF skincare confusion
By Kat Hill | 14 August 2018 | Movers & Shakers, News
As many Brits fly off for their summer holidays, research from Mintel has revealed that just under half (47%) of women use facial skincare products containing SPF, with 39% using a specific sun protection product and 13% using other facial products containing SPF. Despite high usage, there remains confusion around sun protection, as 40% of female facial skincare users find it difficult to know which level of sun protection to use on a daily basis.
When it comes to external factors perceived to impact the appearance of skin, 72% of facial skincare users believe sun exposure has the greatest impact. This is followed by pollution (41%) and cold weather (39%). The research also revealed that many women believe the sunshine is playing havoc with their skin as 31% of facial skincare users worry about the impact of the hot weather.
“While sun exposure is considered the biggest external factor impacting the appearance of skin, usage of SPF on the face is relatively low,” explains Roshida Khanom, associate director of beauty and personal care at Mintel.
“This suggests that despite knowing about the impact of sun exposure, many women are choosing not to protect themselves. Confusion in the sector could be a reason, presenting an opportunity for brands to do more to help women understand how best to use sun protection on a daily basis.
“Young women, who are more likely to use different types of sun protection products on their face, may benefit from advice on how to layer their sun protection. Apps that recommend products to add to facial skincare routines on particular days, for example, could help clear up confusion.”