NEW DATA reveals most frequently mentioned nail polish brands

My Market Insight, a company that offers data, comment and analysis across various media platforms, has revealed which nail brands are featured most in consumer publications.

Analysing the print, online and social media channels of consumer magazines, the data revealed that Nails Inc had the most product mentions in print, with a variety of the brand’s products mentioned – not just a focus on one particular product.

essie had the most mentions online, receiving 31 PR mentions in December, many of which were on women’s lifestyle site, refinery29.uk.

Barry M is the most ‘social focused’ brand in the nails category, followed by essie, OPI and Sally Hansen.