Nails.INC & Percy Pig pair up for scented nail polish launch

British nailcare brand, Nails.INC, has teamed up with popular confectionery character, Percy Pig, to launch a Percy scented nail polish duo.

Percy, a creation by M&S, first hit shelves as a gummy sweet in 1992 and is the most successful brand in the British retailer’s portfolio. Numerous products are dedicated to his name and cheery pink face.

The partnership with Nails.INC is the first in Percy’s 30-year history and welcomes Pig-ture Perfect, a hot pink nail polish, and Kind OF A Pig Deal, a pale ‘Percy pink’. Both shades dry to the character’s signature sweetie scent.

The #PercyPigxNailsINC polishes are available in M&S stores nationwide.