Nail tech named as NHBF Top 3 social media influencer 2021
By Helena Biggs | 14 November 2021 | Movers & Shakers, News
Celebrity nail technician, Harriet Westmoreland, has been announced as the National Hair & Beauty Federation‘s (NHBF) Top 3 Influencer 2021 at an awards presentation in London.
The organisation launched nominations for its Top 100 Influencers List in July 2021 to recognise those that use social media to influence, educate and innovate the hair and beauty sectors.
From an initial list of 250, an independent expert company then analysed these nominations based on followers, engagement and reach to determine a top 100.
Within this top 100 were nail techs including Jess Maynard (98), Alexandra Teleki (89), Hazel Dixon (86), Laura Rowan (82), Lauren McBride (79), Scarlett Senter (76), Emily Cording (70), Jaz Moger (68), Georgia Rae (66), Roxanne Campbell (56), Theresa Foddering (43), Metta Francis (34).
The Top 20 were then announced at an event at Electric Space, London, hosted by Sonia Haria, beauty director at Telegraph Group.
Nail artist Harriet Westmoreland, who counts TV personality Rochelle Humes as a client and has a global residency at Soho House, was named Top 3 Influencer 2021. Make-up artistic Cher Webb came in second, with Beauty Backed founder and skincare expert, Caroline Hirons, scooping the top spot.
NHBF chief executive Richard Lambert, comments: “It was no surprise that Caroline Hirons came straight in at number one. She’s revered by her peers and the public for her straightforwardness and expert knowledge.
“The Top 100 Influencers List isn’t about numbers and reach but influence and engagement. Ours is one of the UK’s most social media aware industries and we wanted to pay homage to those who use their channels to share their knowledge and opinions, and those who promote our industry in such a positive way.”
www.nhbf.co.uk #NHBFTop100Influencers