Nail tech launches AI guides for the nail & beauty industry
By Rebecca Hitchon | 02 November 2023 | Movers & Shakers, News, Technology
Glitterbels ambassador, Millee Barton of Millee Barton Nails & Beauty & The Academy Barnsley, has launched artificial intelligence guides.
“I was inspired to create these because I believe that the integration of AI technology can revolutionise the nail and beauty industry,” she tells Scratch. “AI has not only helped me to streamline my salon practices, but has sparked endless creative ideas, making my work more exciting.
“I’m dedicated to empowering and inspiring other professionals to unlock the full potential of AI to elevate their businesses, by demystifying this technology and providing practical insights and real-life examples.”
Aimed at both seasoned professionals and industry newcomers, Millee feels that the online guides are needed to fill a knowledge gap and make AI more accessible to nail and beauty businesses, so they can gain a competitive edge. “The process of creating these guides has been both rewarding and challenging, as finding information on this subject for the nail and beauty industry has been a struggle,” she reveals. “I’ve carried out extensive research, collaborated with AI experts and refined complex concepts into easy-to-understand content. I’ve also drawn from my own experiences with AI in my salon and training academy.”
Millee shares the following examples of topics included in the guides:
- Social media management: Learn how to leverage AI to boost your online presence and engage with clients effectively on social media.
- AI-driven personalisation: Discover how to enhance the client experience through tailored recommendations and services.
- Streamlining salon operations: Get to grips with automating booking systems, streamlining inventory management and optimising appointment scheduling.
- Creative AI applications: Learn how AI can inspire and assist you in crafting unique nail and beauty designs, helping you stand out from the competition.
- AI in education: Educators, explore how to incorporate AI into your curriculum, to empower future beauty professionals with the latest technologies.
A sneak peek
A sneak peekMillee shares a snippet from one of the guides, which gives an example of an AI-generated social media caption and details why it should be avoided.
“Get ready to nail it with our amazing nail art! #NailArtGoals #SalonLife”
While this caption appears generic and overly enthusiastic, it also lacks the personal touch and authenticity that beauty professionals should aim for in their social media content. Here are some reasons why this caption may not be ideal:
- Lack of personalisation: The caption doesn’t reflect the unique style or personality of the salon. It’s a generic statement that could apply to any nail business.
- Overused hashtags: The use of popular, overused hashtags like #NailArtGoals may not effectively target the salon’s specific audience or help the post to stand out.
- Lack of storytelling: Effective social media captions often tell a story or share an experience. This caption merely promotes the service without creating a meaningful connection with the audience.
“To help nail and beauty professionals avoid such pitfalls when using AI to generate social media captions, the guides feature sections on authenticity and reflecting your unique brand identity and values, as well as targeted hashtags that are relevant to your audience,” Millee continues. “In addition, there is advice on storytelling to engage and connect with followers, and reviewing and editing captions to align with your business’ voice and goals.”
The pro is committed to ensuring the nail and beauty community stays at the forefront of AI innovation, with big plans for the future. “These guides represent the beginning of my exploration into the benefits and applications of AI. Expect more guides, workshops and collaborative initiatives aimed at advancing the use of AI in our industry,” she smiles. “I also hope to establish a community of beauty professionals who are passionate about AI, to foster a network for knowledge exchange and innovation.”