Nail industry veteran joins the Cuccio International team

As part of its initiative to grow the brand worldwide, Cuccio International has selected industry veteran, Paulette Grace, as VP of sales.

Paulette brings over two decades of experience and unbridled success in the professional beauty arena and will lead the sales and marketing efforts for the brand.

“I am truly honoured to have been given this opportunity to work with the Cuccio brand,” she comments. “I have watched its growth from afar and have been secretly enamoured with Cuccio’s unique style and business savvy. Now, having actually experienced working with Mr. Cuccio and his team, I can honestly say this is one of the most innovative, dedicated and creative group of professionals in the industry.

“I truly feel that my personality and expertise is the perfect fit for Cuccio’s global expansion plan. The power of the Cuccio brand is something the industry needs to keep their eye on in the coming months.”

Paulette, along with beauty executive Bill Halfacre, helped grow OPI, so will focus most of her initial efforts on expanding Cuccio’s North American businesses in addition to sharing her knowledge to help complement and refine the Cuccio global marketing effort.

“I have always prided myself on my unique ability to close the deal,” reveals brand founder, Tony Cuccio. “It is part of my DNA and the thing that has kept me inspired on a daily basis for the past 35 years.

“I am immediately attracted to people who love sales and I can honestly say that Paulette is one of the first people I have met, in a very long time, who is made up of that same DNA. She just gets it and I am so excited to have her as an integral part of the Cuccio family.”

Paulette’s first launch will be focused on a revolutionary new technology for the Gel Polish category.

Cuccio is available in the UK via www.cuccio.co.uk