Nail, beauty & aesthetics salon, Pre-, welcomes all into second London location

Multi-service salon brand, Pre-, has expanded into a second premises in Parsons Green, South West London.

Scratch paid a visit to the brand’s flagship salon in Islington last year, to meet founder, Mimi Gaston-Kennedy, a beauty PR specialist who created Pre- around the ‘idea that beauty treatments help [clients] to prepare for something, such as a holiday or meeting’.

Mimi explained that ‘beauty is here for them at all moments’ and Pre- caters to clients’ diverse beauty needs, ranging from those seeking a quick lunchtime service to bespoke, pampering treatments.

The Parsons Green space has a similar inviting design to Pre-‘s Islington premises, which was founded in 2021. Blending contemporary style and functionality, the salon has a warm, calming and inclusive colour scheme, aligning with the brand’s mission to make high-quality beauty services accessible to all.

Mimi Gaston-Kennedy

“Opening our second location in Parsons Green is an exciting step,” comments Mimi Gaston-Kennedy. “We’ve experienced such incredible support from our clients in Islington, and are excited to bring the same level of dedication and bespoke treatments to our new space.

“This expansion allows us to continue our mission of ensuring clients leave feeling ready for any pre-life moment.”

Mimi continues: “We have seen the demand and importance of skincare experts in Islington, and place a greater focus on skincare in Parson’s Green, with a dedicated expert skincare team.” This follows the introduction of doctor-led aesthetics in Pre- in May, with offerings including anti-wrinkle treatments, injectable skincare and dermal fillers focused on subtle enhancements to empower clients.

Find out more about Pre- via www.presalons.com, and click here to read Scratch’s write-up about its flagship premises.