Scratch Emerald Party 20 Years

Stourbridge nail salon celebrates 20 years in business with lavish party for clients

By Helena Biggs | 17 June 2024

Scratch Nail & Beauty Salon in Stourbridge, West Midlands, marked 20 years in business with an ‘Emerald Party’ for clients and staff. The celebration on 8 June encouraged a glamorous dress code, and clients who have supported the business were invited for complimentary drinks and to take part in a…

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Nasna Lead 2024 Nail Artist North America

Contest for North American nail artists opens for entry July 1

By Scratch Staff | 16 June 2024

The team behind nail industry resource, Scratch magazine, and international nail competition, Nailympia, is exciting the North American nail sector with the launch of an online contest: North America’s Star Nail Artist. This exciting 11-month adventure, which begins July 1 2024, seeks to unite the North American nail sector: elevating…

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Victoria Brownlie Headshot June 2024

British Beauty Council policy expert named in King’s Birthday Honours List

By Helena Biggs | 15 June 2024

Victoria Brownlie, chief of policy & sustainability at the British Beauty Council (BBCo), has been named in the King’s Birthday Honours List 2024 for services to the beauty and personal care industry. The Sussex native is to receive an MBE for her work in helping various industries to recognise their…

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Fran Humphrey Winning Missu Design

MISSU announces winner of online nail art challenge for 2024

By Rebecca Hitchon | 7 June 2024

In May, professional nail brand, MISSU, invited techs to unleash their creativity in a 14-day online nail art challenge. All abilities were invited to submit a nail design each day to fit a theme comprised of three artistic elements. Participants who created nail looks for all themes scooped goodies from…

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Mooeys Haslemere

Award-winning nail & beauty salon brand, Mooeys, unveils relaunch of Surrey location

By Rebecca Hitchon | 4 June 2024

The Haslemere premises of UK beauty salon group and franchise, Mooeys, has relaunched under new management. Now owners of the salon, Vanessa Moss and Hollie, also own Mooeys’ Petersfield location in Hampshire and prepared the relaunch in two weeks. Via the relaunch, they seek to offer a rejuvenated salon experience,…

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Nailchemy Rebrand

Nailchemy unveils packaging, pricing & product formulation rebrand

By Rebecca Hitchon | 26 May 2024

One evening in 2017, Hayley Partridge had a vision, in which she and her husband, Dave, were presenting a nail product at a trade show. Fast forward seven years and the pair has proven that a vision can become a reality, with professional nail brand, Nailchemy, thriving under their operation.…

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Loreal Canva Image

L’Oréal brand value reaches $13.4 billion

By Helena Biggs | 21 May 2024

The value of French cosmetics brand, L’Oréal, has soared by 11% in 12 months reached $13.4 billion, according to the Cosmetics 50 2024 ranking from brand valuation consultancy, Brand Finance. It retains its title as the world’s most valuable cosmetics brand, with brand value understood as the net economic benefit…

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Nailympia China

Registration opens for first Nailympia competition in China

By Helena Biggs | 18 May 2024

The first Nailympia China nail competition is to take place 15-17 August 2024 at The Sheraton Grand, Hangzhou Wetland Park Resort, China. It presents 14 categories across three divisions, with cash prizes for the Winner Of Winners in Division 1, 2 and 3, and for the Individual Top Scorer. Arena…

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Ai Rose Nails Leonardo Ai

Instagram & Facebook to label fake, AI-generated images

By Helena Biggs | 17 May 2024

Meta has added an option to label AI-generated content to its platforms, so that users ‘recognise when something may have been created with generative AI.’ This is particularly useful for posts on Facebook, Instagram and Threads that feature AI-generated nail designs, so that clients can manage their nail art expectations…

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Nail Desk Salon Canva Stock Tech

Recruitment challenges ‘a concern’ for beauty industry, says NHBF

By Helena Biggs | 14 May 2024

The National Hair & Beauty Federation (NHBF) has released key findings from its quarterly State of the Industry survey, highlighting ongoing challenges for the sector – despite signs of a gradual recovery. Finding reveal that 73% of the 493 survey respondents across the UK are finding it harder to find…

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