Coronavirus: At-home beauty tools top most in-demand e-commerce products
At-home beauty tools have topped the UK’s most in-demand beauty products as lockdown from the coronavirus pandemic continues. From the week beginning 13 April, online impressions for hair scissors increased by more than 3000% with a 500% conversion rate, according to data published by digital shopping specialist RedBrain. Hair curlers…
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Coronavirus: NHBF responds to speculation of the re-opening of salons
Following media speculation that hair and beauty salons could remain closed for six months over coronavirus safety fears, the National Hair & Beauty Federation (NHBF) has released an official statement to professionals within the industry. Newspaper publications have reported that the Government’s scientific advisors have not been able to find a…
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Stats show surge in online demand for lockdown nail products
New data from e-commerce platform RedBrain.com has revealed a shift towards a ‘feel-good’ factor in what the UK has been searching for and buying during lockdown. In the week commencing 13 April, RedBrain.com found demand was up in the following nail categories: Nail art kits & accessories – over 600% Cuticle…
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Health & beauty crowned strongest growing market in March
A study by ChannelAdvisor has found that health and beauty e-commerce GMV spiked last month as consumers were forced to stay indoors due to the Covid-19 outbreak. According to the study, the health and beauty industry has seen year-on-year growth that spiked in mid-March, which marks the time when lockdowns…
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Lauren Holmes hosts Instagram nail art workshops
Scratch Stars Awards 2019 Gel Polish Stylist of the Year, Lauren Holmes, is set to host a variety of virtual nail art masterclasses. Created to inspire and improve nail art work, Lauren say the classes are designed to get techs ready to go back to work ‘with a bang’. Scroll…
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Instagram to roll out Story sticker to support small businesses
Instagram has revealed a new sticker for its Story function to help support small businesses in the Covid-19 crisis. Ideal for nail & beauty businesses and local salons, the new function will make it easier for users to discover gift cards online and encourage customers to make purchases through business’…
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Joanna Bandurska donates personal care products to local hospital workers
Joanna Bandurska has donated essential personal care products to local hospital workers in Szpital Specjalistyczny w Chorzowie. The Polish-based 2019 Nailympia Global Cup champion & educator for Indigo Nails Lab collected much needed supplies with huband, Michal Bandurski. Items donated include disinfectants, gloves, caps, antiperspirants, body lotions and hand creams…
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Online resource helps change workplace attitudes towards mental health
The Lord Mayor’s Appeal Charity, which aims to find solutions London’s most pressing societal issues, has introduced an initiative to help change attitudes towards mental health in the workplace and improve employee wellbeing. This Is Me was launched on World Mental Health Day 2016 and aims to reduce the stigma…
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Staffordshire Nail Academy announces new premises & courses for techs
Staffordshire Nail Academy has announced that it will be moving its training courses to a bigger premises in Cannock, and expanding its training offerings for new and existing techs. Run by husband and wife team, Andy and Hannah Garbett, the duo has a vision to be a leading provider in…
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Online sales of nail products soar by 12% during lockdown
The NPD Group has reported that online sales of prestige nail products increased 12% in the week beginning 16 March 2020, when the general public were instructed to implement social distancing due to coronavirus. With salons and beauty businesses later instructed to close, the week beginning 23 March saw online…
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