Misleading beauty filters banned for influencers
The UK’s Advertising Standards Authority has told social media influencers that they can no longer use ‘misleading’ filters on beauty adverts. It has been said that filters should not be used if they ‘exaggerate the effect of a cosmetic or skincare’ being sold on the platform. The ban was enforced after the…
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Do you know the 4 Beauty & Personal Care trends for 2021?
Mintel has revealed its insights into the global beauty and personal care trends for the next year in the Global Beauty and Personal Care Trends 2021 report. Here are the four consumer drivers that will be most relevant to the global beauty and personal care industry this year: 1. Wellbeing…
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Mumbai nail tech scoops 1st place at OMC Online Championships
Nail technician, Pooja Panvanda from Mumbai, India, has scooped first place in New York’s OMC Hair World Championships 2020. She beat 2000 participants from five continents in the Nail Fantasy category with her dazzling and decadent bird design. Here, Scratch finds out more about the talented tech… What attracted you…
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OPI’s Suzi Weiss-Fischmann on nail shades, style & her colourful career…
OPI celebrates its 40th anniversary in 2021 – and Scratch commemorated the occasion by inviting the nail brand’s co-founder to guest edit its February edition. Affectionally known as ‘The First Lady of Nails’, Suzi Weiss-Fischmann grew up in Hungary during the communist era. She was 10 years old when her…
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Prestige beauty sales decline due to coronavirus
Prestige beauty sales in the UK declined 24% in 2020 due to Covid-19 restrictions, new statistics from market research company, the NPD Group Group, has found. Sales of prestige beauty products in ‘brick and mortar’ stores declined 44% in 2020 when they closed intermittently due to government restrictions. The stats…
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Coronavirus: Wales to extend lockdown for another 3 weeks
The lockdown restrictions in Wales will remain in force for another three weeks, meaning non-essential businesses such as hair and beauty salons will remain closed. First Minister Mark Drakeford is expected to extend the lockdown today to ‘allow the NHS to recover’. The Welsh Government said that while the Covid-19…
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Peacći extends support for nail techs with 20% commission opportunity
Peacći has extended its brand partner initiative for nail techs to help make commission on product referrals during lockdown 3.0. Qualified nail technicians – regardless of brand affiliation – can gain 20% on all Peacći referrals. From 27 January, consumers can get 3 for 2 on all Peacći nail lacquer…
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WINNER ANNOUNCED: Scratch Snap January
The winner of Scratch’s monthly nail art challenge has been announced as Julia Armstrong. In a showcase of talent, techs stepped up to the Scratch Snap challenge for January & created nail designs inspired by ‘Purple Positivity’ in the bid to win a prize from Purple Professional. Judged by Scratch‘s…
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Vodex donates extraction unit to nail tech supporting clients with cancer
Beauty industry extraction specialist, Vodex, donated a SalonAIR unit to Tracey Unwin following a heartwarming email from the tech. Tracey explained that she was starting a new chapter in her life and needed some help. She wanted to offer free pamper sessions to women who were fighting cancer or had…
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Revealed: Beauty trends with the highest engagement on TikTok
Research conducted by Tanologist has revealed TikTok’s most searched for beauty treatments. The data shows ‘laminated eyebrows’, ‘fox eye makeup’ and ‘fake freckles’ to be some of the top most searched beauty treatments, to name just a few. As well as this, the number of average engagements per post on…
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