Gwr Women Longest Nails

Guinness World Record holder gets 24ft fingernails cut off

By Helena Biggs | 7 April 2021

A Texan woman who has been growing her nails for 30 years has had them cut to embrace a new chapter in her life. Ayanna Williams held the Guinness World Records title for the longest fingernails on a pair of hands (female) at a combined length of 733.55 cm (24…

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Covid-19: Personal care businesses in England can reopen from 12 April

By Helena Biggs | 5 April 2021

Prime Minister, Boris Johnson, has today (5 April) revealed that non-essential businesses in England – including the personal care sector – can reopen from 12 April. In a statement to the nation, he revealed: “Thank you all for your patience, because it is really clear now that this is paying…

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Angela Wilden 4

Nail tech dubbed ‘nail expert of the country’ after winning Nailympia trophies

By Alex Fox | 4 April 2021

Angela Wilden of Luxembourg walked away with the Division 2  – Art Winner of Winners & the Winner of Winners trophies from the first edition Nailympia Online last month and has been dubbed the ‘nail expert of Luxembourg’ by her local TV station. This led to a spotlight on local…

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Wales Web Feature

Coronavirus: Nail & beauty businesses in Wales to reopen from 12 April

By Chloe Randall | 1 April 2021

The Welsh Government has revealed that nail and beauty businesses will be able to reopen from 12 April, as part of their plan to exit lockdown. In a press conference with First Minister Mark Drakeford today (01.0.2021), it has been confirmed that close contact services will be able to reopen…

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Happy Nail Polish

Research proves purchasing nail polish boosts mood

By Kat Hill | 30 March 2021

New research from UK-based price comparison website, money.co.uk, has revealed what beauty products purchases are the biggest mood-boosters when shopping online. Nail polish featured in the top 20 purchases that boost your mood, scooping the 12th position. Eyeshadow palettes appear 7th in the list with 62% increase in positive emotions.…

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Skincare

UK consumers embrace the trend for ‘Skinimalism’

By Chloe Randall | 26 March 2021

According to research by The NPD Group, prestige skincare sales in the UK declined by 23% in the year of 2020 as consumers began to adopt the trend for Skinimalism. The total prestige skincare market was valued at £295 million in 2020, a year when stores were periodically closed due…

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Scratch Snap March Carla Watson

WINNER ANNOUNCED: Scratch Snap March

By Kat Hill | 24 March 2021

The winner of Scratch’s monthly nail art challenge has been announced as Carla Watson. In a showcase of talent, techs stepped up to the Scratch Snap challenge for March & created nail designs inspired by ‘Petal Power’ in the bid to win a prize from INK London. Judged by Scratch‘s…

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HTV Nail Academy in Vietnam hosts inspiring nail competition during pandemic

By Alex Fox | 23 March 2021

Hua Thanh Vy director of education for HTV Nail Vietnam Academy for nail design in Ho Chi Minh City, Vietnam, hosted and organised one of the largest nail competitions the world has seen during the pandemic – The HTV Nail Cup 5th Edition 2020. The theme across the board was…

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Beauty Backed Trust

Beauty Backed secures Trust status to help beauty pros get back to work

By Helena Biggs | 22 March 2021

The Beauty Backed initiative, launched in August 2020 by Caroline Hirons to raise funds for and support the beauty sector, is now a Trust. It is hopeful that this status will support as many beauty professionals as possible in the return to work when permitted, following the coronavirus pandemic. A…

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Imix Action 1200

imix: Your questions answered!

By Scratch Staff | 19 March 2021

The innovative imix device for effortlessly mixing nail lacquers and gel polishes launched on 1 March to widespread acclaim across the nail sector. The handy hands-free mixing device alleviates the stress on the wrists through regular shaking and supports perfect colour application. It uses magnetic mixing technology to improve the…

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