More than half of social media users self-conscious about showing their natural skin
By Sophie Nutt | 01 August 2020 | Movers & Shakers, News
According to a survey of 2,000 people conducted by Skin Proud, more than half (55%) of social media users are self-conscious about the appearance of their natural skin.
More than a third (40%) of people attributed this lack of confidence to comparing themselves to others, while more than a quarter (28%) claimed they feel pressure to look a certain way.
As well as this, more than a fifth (21%) of those surveyed stated that their friends’ appearances had affected their self-confidence and a further 20% claimed their confidence was affected by the appearance of strangers on social media. A further 17% have felt their self-esteem knocked after comparing themselves to a celebrity.
“We were surprised to find people care so much about what others look like – especially those they don’t even know,” comments Nora Zukauskaite, global head of marketing at Skin Proud.
“It’s always been known that celebrities and their seemingly perfect skin and bodies have had the power to make us feel bad about ourselves, but with social media opening the world up, perfect strangers’ seemingly perfect physiques are now adding to a general feeling of not being good enough.
“At Skin Proud we want to help everyone embrace their inner beauty and realise that what is seen on social media is often far from reality.”
In light of this, Skin Proud has found that 14% of people don’t feel secure in their own skin because their natural look is different to the image they portray of themselves on social media.