More men are making grooming resolutions in 2019
By Sophie Nutt | 16 February 2019 | Movers & Shakers, News
A recent survey conducted by grooming brand, The Bluebeards Revenge, has found that more men are making grooming resolutions in 2019 to improve their love life.
The survey of 2,018 men revealed that 73% are planning to make grooming resolutions, while 67% revealed it’s about improving their chances of finding a new partner, or impressing a current one.
It was also revealed that 48% are fixed on finding a fresh new hairstyle, with celebrity influencers such as David Beckham being the driving force. Meanwhile, 33% want to grow designer stubble or a beard.
“We currently live in a very social media savvy world,” says Bradley Wicks, head of content and social media at The Bluebeards Revenge. “As a result, men are finally starting to learn the benefits of self-grooming – whether that’s looking after their skin, the hair on the heads, their beards, or even hair in other, more private, regions! We’re always advertising ourselves in today’s society and we work hard at branding ourselves; creating an image that we want to portray to friends, family and fancies.”
“We’re always branding ourselves in today’s society and we work hard at branding ourselves; creating an image that we want to portray to friends, family and fancies,” – Bradley Wicks, head of content and social media at The Bluebeards Revenge.
Current trends are also seeing men adopt slightly longer hairstyles in 2019. In fact, 60% of the men that answered yes to changing their haircut in The Bluebeards Revenge’s survey suggested that their new medium to medium-long length.
The improved standards and skills of barbers are also making them the go-to stylists for men, as 47% say that they will regularly visit a barbershop in 2019 over a hairdressing salon, a mobile appointment, or cutting their hair themselves.
“The dawn of a New Year comes with a million self-set challenges,” says Bradley. “All over the world people are desperately trying to cut down on their bad habits: booze, food and spending being the most popular.
“But, ultimately, these aspirations are about improving a person’s physical appearance and mental wellbeing – making grooming and styling resolutions one of the fastest growing trends. This, combined with the incentives advertised to us by influencers and product brands, is creating an exciting landscape for men’s grooming in 2019.”
Images c/o The Bluebeards Revenge
