Mintel announces sub-zero waste as 2019’s global beauty and personal care trend
By Sophie Nutt | 26 January 2019 | Feature, Movers & Shakers, News, Sustainability & the environment
Mintel has announced ‘sub-zero waste- as the trend set to impact global beauty and personal care markets in the coming years.
Beauty manufacturers, companies and brands will now have to shift to a whole new paradigm when approaching zero waste and sustainability, focusing on every aspect of the supply chain.
Over the next five years, the focus on sustainability will reach new heights around the world as environmentally conscious consumers look for ways to reduce waste in all aspects of their lives, including their beauty and personal care routines. Brands that purposely create limited shelf life products or encourage overconsumption run the risk of consumer backlash. Consumers will demand that brands are more environmentally responsible and take accountability for their actions.
“Brands that place current profits ahead of making the necessary investment in zero waste and sustainability will not be around in the future,” – Andrew McDougall, associate director at Mintel Beauty & Personal Care.
Andrew McDougall, associate director at Mintel Beauty & Personal Care, says, “‘Sub-zero waste’ is not just a trend; it’s a movement towards a ground-shaking new archetype for the beauty and personal care industry. Some companies are already discussing completely removing packaging from the equation. Whether reducing or eliminating waste altogether, if brands don’t change their approach now, they will become insignificant. Brands that place current profits ahead of making the necessary investment in zero waste and sustainability will not be around in the future.
“We’re seeing that some indie brands have the upper hand with regard to sustainable beauty as they have built their business practices around ethics and environmentally friendly practices. Larger brands must adopt new practices in order to catch up with these smaller, more nimble competitors. Consumers today are paying a lot more attention to their impact on the planet and climate change calls are more drastic than ever before. A bigger-picture focus is needed throughout the beauty and personal care industry supply chain for a true zero waste mentality.”