Mii Cosmetics makes its mark in New Zealand
By Helena Biggs | 06 June 2018 | Movers & Shakers, News
Pictured: Holly Anderson from Grace Beauty Ltd for New Zealand with Gerrard International chairman, Susan Gerrard, and educator, Charlotte Lowe, at Gerrard International’s training headquarters.
Gerrard International, creator of Mii Cosmetics, is now available in New Zealand via distributor, Grace Beauty.
The move sees the brand now available in 21 countries.
Husband and wife team, Jason and Terri Grace, founded Grace Beauty Ltd to launch and market brands to the professional beauty market in New Zealand.
CIDESCO-trained Terri is very passionate about the beauty industry and complemented by husband, Jason, who has 20 years’ experience importing products into New Zealand. He believes in keeping business ‘simple and fun.’
“We were looking for a make-up range that was new and fresh and were aware of Mii’s growth, both in the UK and internationally,” the duo comments. “Mii also fits perfectly with our cosmeceutical skincare offering and we can see them working well together in salon and spa.”
Grace Beauty’s brand manager, Holly Anderson, travelled to the UK for training at Gerrard International’s head office. “I fell in love with every aspect of Mii – everything from product story to performance and packaging is so thought out and credible,” she comments. “The Grace Beauty team has been very taken with the professionalism and great communication, and coupled with the immense support from Gerrard International, making us very excited to begin this partnership.
“The brand offers a fresh approach to professional make-up, and we feel that Brow by Mii will resonate very well with brows being big in our market. The whole system and treatment plan is something we feel was missing in our market.”
Danielle Gerrard, who leads Mii’s International Markets Team, adds: “It’s been a delight working with Terri, Jason and Holly to launch Mii in New Zealand. We welcome Grace Beauty to our Gerrard International family and look forward to a successful partnership together.”
Read the latest issue
