L’Oreal launches #SupportYourStylist programme to provide aid to salon industry
By Sophie Nutt | 25 May 2020 | Events, News
L’Oreal USA Professional Products has launched #SupportYourStylist, a new initiative that provides aid to the salon industry, which has been greatly affected by Covid-19.
L’Oreal USA has partnered with the Professional Beauty Association (PBA) to raise $2.5 million for the PBA Relief Fund, which will be providing immediate relief to stylists for needs such as bills and food.
Consumers are also being encouraged to reach out to their favourite hairstylist for tutorials or maintenance advice and send them a tip, leave a review for their stylist or salon, shop hair products on local salon websites, buy a gift card or see if pre-booking a future appointment is available.
The hashtag #SupportYourStylist is being used across social media to spread awareness about the campaign and to see what others are doing for the cause.