Vegan nail polish brand reveals quirky cap feature
By Helena Biggs | 23 April 2018 | News, Products & Treatments
Vegan nail polish brand, LBK Nails, has revealed a new feature on its bottles to help consumers choose their desired shade with ease.
Each of the 48 shades now feature a cap that allows consumers to ‘try on’ a colour without opening the bottle. A plastic nail tip is painted with the colour tone of the bottle’s contents and has a sleek hinged design, so can be pulled away from the bottle to try on the nail.
“I’ve worked in the professional nail care industry for 30 years and I’ve paid close attention to nail needs,” comments Tony Kemeny, founder of LBK Nails. “I’ve taken that insight and coupled it with tireless research over the last four years to develop and acquire patents for a universally practical product.
“Its design is useful to both professional nail techs and at home consumers. Retailers love the potential of it. It meets all the criteria for a product that revolutionises how people find their new favourite nail polish.”
The new cap feature has been designed so that that bottles and retail displays aren’t damaged, no product testers are needed, and customers have fewer returns.
