Lash-filled fun with Michelle Keegan

Last night I was invited to the Shangri-La Hotel At The Shard, London, to enjoy an evening of celebration with the Nouveau Lashes UK team.

Trade and consumer press, as well as a handful of influencers, were invited to the Penthouse Suite at the hotel where the brand made the big announcement that actress, Michelle Keegan, has been made the first ever Nouveau Lashes celebrity ambassador.

Guests were greeted upon arrival with a drink of their choice: red or white wine, aperol sritz, mojitos or non-alcoholic beverages. Canapés floated around the room not too shortly after while attendees chatted and admired the stunning view of London in the night sky from the 39th floor of the Shard.

Everyone then began to make themselves comfy on plush sofas in the living room area of the suite, sitting opposite two directors chairs embroidered with the Nouveau Lashes logo. With everyone feeling at home and their glasses filled, a small introduction about the Nouveau Lashes brand, it’s goals and an overview of the LVL treatment was given. With much delight from the team at Nouveau Lashes and a warm welcome of applause from the guests, Michelle Keegan was introduced as the new ambassador for the brand.

Michelle took part in a Q&A, sharing her love for the Nouveau Lashes LVL treatment, top beauty tips, skincare regime and must-have products with the guests. After all the pressing questions had been answered, drinks continued to flow and Michelle chatted to guests and took selfies so candidly to the point that, at the end of the evening, you felt like you’d known her forever.

“I’ve been a long-term fan of the Nouveau Lashes LVL treatment, so I was thrilled when they approached me to work with them,” reveals Michelle. “LVL has been a must-have part of my regime for years now. I love how it makes my natural lashes look longer and really voluminous, meaning whether on set, or even on make-up-free days off, my natural lashes are looking at their absolute best.”

Keep an eye out for a full account of the evening and the Q&A with Michelle in an upcoming issue of Scratch!