Instagram to roll out Story sticker to support small businesses
By Kat Hill | 17 April 2020 | Movers & Shakers, News, Products & Treatments
Instagram has revealed a new sticker for its Story function to help support small businesses in the Covid-19 crisis.
Ideal for nail & beauty businesses and local salons, the new function will make it easier for users to discover gift cards online and encourage customers to make purchases through business’ websites.
The function will also allow users to find food orders and fundraisers on the social media platform.
Currently available in the US and Canada, it will roll out globally in the coming weeks, with the fundraiser option ‘coming soon’, according to the platform.
“Businesses can share [the new] stickers in Stories and on their profiles,” states a blog on Instagram’s website. “When you see gift cards or food orders, you can tap to make your purchase through our partner’s site.
“Fundraisers open on Facebook to a personal fundraiser created by business owners or their supporters.
“Spread the word by resharing the stickers in your Stories. For many businesses right now, every sale helps.”
“We’ll continue to work on features that make it easier to support the small businesses you care about,” the post concludes.