In-person sales of beauty products soar 9% in 13 weeks

Beauty purchases on the high street increased by 9% in the 13 weeks leading up to the end of October 2021, compared to the same amount of time leading to the end of October 2020, according to a report by market research company The NPD Group. The company also discovered that online beauty sales have declined 6% when compared to the same 13 weeks in 2020.

Fragrance has seen a rise in popularity, as retail store sales accounted for 62% of total sales weight, which increases to 68% when looking at fragrance alone. Great news for Christmas sales – as traditionally November and December account for approximately six months’ worth of fragrance sales. The growth of fragrance has been observed since the beginning of the year, as it grew 14% during the period of January 2021 to the end of October 2021.

Emma Fishwick, account manager at NPD UK Beauty comments, “It’s great news to see consumers returning to the high street and visiting beauty counters. It demonstrates the continued importance of beauty consultants, and it enables you to touch and smell products while also embracing the social aspect of retail therapy.”

www.npd.com