Heaven Skincare to be distributed in over 550,000 department stores across China
By Kat Hill | 31 July 2018 | Movers & Shakers, News
Skincare brand, Heaven Skincare, has revealed a business deal that will see its products distributed in over 550,000 department stores across China.
Founder and celebrity therapist, Deborah Mitchell, worked closely with Barry Wan, the owner of one of Asia’s largest companies and luxury providers in China, to secure the deal. The partnership also sees £10 million worth of samples shipped overseas to be stocked in China’s largest shopping malls.
Established for 30 years, the brand has some famous fans of its products. The Duchess of Cornwall reportedly uses the Bee Venom Mask, as well as a roster of users including Victoria Beckham, Kylie, Nicole Kidman, Kate Hudson, Simon Cowell and Robert Downing Jnr. The brand has continued to grow with thousands of stores across the globe; products can now be found in Dubai, Japan and Thailand. The brand’s hero bee venom products see patented formulas including ABEETOXIN® by Deborah Mitchell.
To celebrate the new deal in China, the brand has revealed a limited-edition collection of Bee Venom Kits; Black, Silver and Gold. The kits will be sold across China, as well as other high-class hotel locations, such as the Langham Group and the Waldorf Astoria.
