Get Lippy: Beauty brands unite to raise awareness of gynaecological cancers

Gynae cancer charity, The Eve Appeal, has announced its Get Lippy campaign to raise awareness of gynaecological cancers.

The Get Lippy campaign will be rolled out during the month of May, encouraging everyone to ‘Get Lippy’ by raising awareness of the five gynaecological cancers: womb, ovarian, cervical, vulval and vaginal.

Beauty companies, including CEW UK, Centrum, Sure, Harvey Nichols, Elemis, Nivea, Rimmel and Wella, have offered their support and will be donating 10% of their sales of participating products during the month. Ambassadors and key industry voices, such as Caroline Hirons, Hannah Martin, Ateh Jewel and Nadine Baggott, will also help to spread the message.

Using fundraising, education and awareness initiatives, the charity aims to break stigmas, combat misconceptions of gynaecological cancers and inform people of the signs and symptoms of each type.

This follows findings by The Eve Appeal that only 3% of people know all the types of gynae cancers, and one in six can name one type. The charity also found that 21% of under 25s have been put off going to the doctor due to embarrassment.

How can I get involved?

Purchase a Get Lippy product from participating brands during May to fund research into risk prediction and screening.

You can also raise awareness by posting and sharing the campaign to social media using #GetLippy. Informative resources and shareable graphics can be found via the charity’s Instagram account, @eveappeal.

CEO of The Eve Appeal, Athena Lamnisos, comments: “It has never been more important for people to know about the symptoms of gynae cancer and feel comfortable going to the doctor as soon possible once they spot them. This is why we need everyone to Get Lippy this May, to raise vital education and awareness. So, buy a product, Get Lippy and get loud.”

Find out more about The Eve Appeal via Instagram and www.eveappeal.org.uk, and about the Get Lippy campaign via getlippy.org.uk