Struggling to attract clients? An expert will audit your beauty business to drive growth

Are you struggling to gain new clientele or attract your ideal clients? The Salon Inspector™ from nail industry veteran, Sue Davies, is here to help…

The programme serves to enhance the client journeys of mobile, home-based and brick and mortar beauty businesses via an audit. “When a business signs up to The Salon Inspector™, it will be asked to fill out a short form, before I analyse it based on a range of key performance indicators,” says Sue Davies. “These include how visible the business is, the consistency of its branding and its online output. A digital mystery shop then occurs and information is compiled in a report, with recommendations, for the business owner.” Sue notes that most businesses that take part in The Salon Inspector™ upgrade to the programme’s 60-minute focus call, to delve into the findings of the inspection.

As a judge for industry awards including the Scratch Stars Awards and multi award-winning salon owner, Sue recognised dwindling areas for beauty businesses, in particular gaps in visibility and consistency. “I’m a fan of television programme, The Hotel Inspector, so the inspiration for the name came from there,” Sue smiles. “I’m passionate about the client experience, which is fed by the client journey. If there are gaps, potential clients may walk away from you. A high-quality, seamless experience brings a perceived value to your services and encourages loyalty.

“A business that took part in The Salon Inspector™ won a prestigious industry award with the help of the programme’s feedback.”

Businesses interested in The Salon Inspector™ can choose from two options:

1. “The Client Experience Audit assesses a business’ online presence, client connectivity and ease of booking and communications,” explains Sue. “It includes up to 80 checks, depending on the business setup, and feedback is provided. A 60-minute focus call can be upgraded to, where I go through the report and answer any questions.”
2. “I also offer the Crystal Client Mastery 90-day one-to-one programme, which includes a review of the entire physical and online client journey and experience, site visits and ongoing support,” adds Sue.

This month, the expert is also launching the Business Visibility Booster and details: “Being SEO (search engine optimisation) savvy can make a huge difference to a business’ visibility. Social media is changing and research shows that 60%+ people go to Google when looking for a service. Part of The Salon Inspector™ programme, the Business Visibility Booster is designed to refine a business’ online presence by reviewing and optimising its website and local business profiles, making it easier to attract clients.”

Scratch readers can benefit from 15% off The Salon Inspector™ Client Experience Audit. Head to www.sue-davies.com/client-experience-audit, book the ‘Report Only’ or ‘Focus Call’ options and use code SCRATCH15 by 30 June 2025.

Join Sue’s Facebook group, Inspiring Salon Professionals, by clicking here.