Do you know these top 5 beauty trends for 2020?
By Sophie Nutt | 28 February 2020 | Movers & Shakers, News
US grocery chain Whole Foods Market has revealed its top beauty trends for 2020, where its buyers have predicted the cosmetic and wellness products and ingredients that will go mainstream.
1. Bakuchiol
An alternative to retinol, the vegan-friendly ingredient is an extract derived from the seeds of the East Asian babchi plant. Said to be suitable for consumers with dry or sensitive skin, bakuchiol formulas aim to help skin appear smoother, firmer and reduce the appearance of lines.
2. Blue light defence
As consumers increasingly protect their skin from harmful UV rays on a daily basis, beauty brands are also raising awareness about the potentially ageing light from electronic gadgets.
Skincare brands are marketing ingredients such as carotenoid lutein to help protect the complexion, but Whole Foods Market also suggests blue green algae, charcoal and ginseng root extract to support the skin’s barrier from blue light.
3. Watermelon
Products dedicated to watermelon have made their way to Whole Foods Market Shelves. The fruit is 90% water but also contains vitamins A, B, C and E and is used in products from hair care to face masks and lip balms.
4. Body masks
With masks for almost every part of the body now available, beauty fans are said to be seeking out products designed to target specific areas of the body this year.
5. Glycolic acid
An AHA typically found in sugar cane, glycolic acid is the star ingredient for many exfoliating products designed to help skin appear smoother and brighter.
According to Whole Foods Market, its buyers have seen an increasing number of cleansers, face masks, make-up removing wipes and exfoliation solutions using the AHA.