Cosmetify predicts the beauty brands, products & trends set to rise in 2020

Cosmetify has predicted the brands, products and trends set to be big in the beauty industry this year.

Beauty brands
The following brands have seen an increase in the percentage of online searches from 2018 to 2019, with their popularity expected to continue to soar in 2020:

• Florence By Mills – 15666.67%
• Rude Cosmetics – 174.08%
• Foreo – 118.03%
• Bondi Boost – 117.18%
• Bliss – 99.22%
• Kristin Ess – 86.81%
• SUVA Beauty – 82.52%
• Jeffree Star Cosmetics – 69.25%
• Drunk Elephant – 64.80%
• Honest Beauty – 51.74%

“Cruelty-free and eco-conscious are definitely factors that brands are implementing when creating new products,” says the team at Cosmetify. “With consumers more aware of ‘clean’ beauty and their environmental footprint, they are seeking out friendlier formulas. Any new beauty brand that comes on the scene without being conscious/clean will find it very hard to cut through.

“As consumers become more interested on the impact beauty ingredients have on their skin and the environment, it’s bound to change their behaviour/lifestyle. Also being exposed to health-conscious influencers on Instagram and other popular platforms amplify this. Skincare-infused make-up, clean beauty and natural ingredients are all trending areas that will continue to rise in the new year.”

Beauty products
The following beauty products have also seen an increase in the percentage of online searches from 2018 to 2019, indicating the trends for this year:

• Morphe Cosmetics x James Charles Palette – 9939.22%
• Tattoo Liner Maybelline – 742.13%
• Naked Cherry Palette – 80.15%
• Maybelline Superstar Matte Ink – 55.44%
• Huda Beauty Lipstick – 30.81%
• Versace Eros – 25.94%
• Bleu de Chanel – 16.28%
• Chanel Chance – 8.91%
• Lancome Hypnose – 8%
• Glossier Boy Brow – 6.56%

“2019 has been populated with social influencers and celebrities releasing vibrant lip and eye products, all of which have gained cult-following,” says the team at Cosmetify. “Colour cosmetics are one of the top three sectors in the beauty industry, so we expect this trend to follow through in 2020.

“With this in mind, healthy-looking skin is still a look that is consistently gracing the catwalks, meaning you can expect to see more natural, lighter make-up bases.”

View the full report at www.cosmetify.com