Cosmetics ingredients information is at your fingertips with this mobile app

On average, European consumers use over seven different cosmetics daily, but do you know about their ingredients?

European personal care association, Cosmetics Europe, is on a mission to drive transparency and improve cosmetics ingredients knowledge, with the launch of the COSMILE Europe app.

Allowing users to scan an ingredients list on a product or do a manual ingredient search, the COSMILE Europe app provides consumers with free, practical information on almost 30,000 cosmetics ingredients.

Easily accessible wherever users are and currently available in eight languages, it helps them to track and avoid ingredients that they are allergic to, as well as check product ingredients when packaging is small or lighting is poor for reading, for instance.

The app provides a convenient entry point to the COSMILE Europe database, launched in February with the support of the Cosmetic, Toiletry and Perfumery Association (CTPA), UK trade association for companies involved in making, supplying and selling cosmetics and personal care products. The database helps consumers to understand why certain ingredients are used in their cosmetics and personal care products, which properties they have and more.

The ‘Insights’ section of COSMILE Europe’s app also answers frequently asked ingredients questions and shares how UK and EU legislation ensures products are safe.

The app reflects the cosmetics industry’s commitment to “providing information on the ingredients in cosmetic products in a simple and easily accessible way,” notes John Chave, director general of Cosmetics Europe. “With the COSMILE Europe app, with its new ways of searching and tracking ingredients, accessing this information has never been easier. We hope this tool will contribute to helping European citizens choose their cosmetic products.”

Courtesy of Linkedin.com

Dr Emma Meredith, director general of the CTPA comments: “The cosmetics industry is a vibrant, innovative and responsible industry with science at its core, and CTPA welcomes the launch of the COSMILE Europe app.

“The app provides access to reliable, verified and scientifically supported information on cosmetic ingredients in a transparent and accessible way, giving consumers confidence in the essential products they use every day.”

The COSMILE Europe mobile app is available for free via Google Play and Apple Store.