CND™ creates statement nail looks for Gareth Pugh’s The Reconstruction
By Sophie Nutt | 17 September 2020 | Events, News
Gareth Pugh has presented his SS21 runway collection as a ‘visual concept album’ titled The Reconstruction; for which Lauren Michelle Pires used CND™ to create an array of statement nail designs.
Featuring 13 looks inspired by 13 iconic songs, the collection has been captured in 13 stills and 13 explosive fashion film shorts – shot by globally renowned fashion image-maker Nick Knight. Intended not only as a collection showcase, but also as a radical statement of solidarity, The Reconstruction project is a non-profit venture, with all proceeds going to Refuge.
“For us, when we do a shoot or a show, every little detail is important,” explains Gareth Pugh. “I’ve worked with CND™ for quite a few years and their nail artistry is next level. They have that close attention to detail; I like things to be very particular and CND™ nail artists have a very slick approach to how they work.”
Lead nail technician, Lauren Michelle Pires, created 11 key nail looks using CND™ shades. “I chose to partner with CND™ because their colour range is so extensive and it’s great for layering to create the bespoke colours that are needed to match a brief,” says Lauren. “In preparation for the shoot, Gareth sent over the textures and the fabrics within the collection and any other inspiration that he had, and we then worked with and built upon that.”
Nail look for ‘The Shard’
“I’ve worked with CND™ for quite a few years and their nail artistry is next level,” – Gareth Pugh.
One of the standout nail looks was titled Weathered Verdigris, which complemented the outfit ‘The Shard’. The green marbled effect was created using CND Shellac™ in Magical Topiary as the base, with shades Cap & Gown and Mystic Slate carefully sponged onto the nail.
“The CND Shellac™ shade Magical Topiary has been one of my absolute favourite colours to work with this season,” comments Lauren. “The colour is so beautiful, it’s like a pure mint green with a hint of blue and it matches anyone’s skin tone.”
Another look to note was Black Flecked Glass, which was styled alongside the outfit ‘The Bo$$’. This was created by applying CND Shellac™ in Black Pool to the base of the nail. Then, using a separate nail tip that’s one size bigger than the original tip, Lauren clipped out the glass-like ‘shards’. The shards were then glued to the nail and painted over again using CND Shellac™ in Black Pool.
CND™ products are available in the UK via www.sweetsquared.com
The Reconstruction credits:
Creative Direction: Gareth Pugh & Carson McColl
Photography: Nick Knight
Digital Artistry: Jon Emmony
Make-Up: Ana Takahashi for MAC Pro
Hair: Isaac Poleon for L’Oréal Professionel
Nails: Lauren Michelle Pires for CND™
Communications & Talent Programming: Raven
Models
Musicians Rina Sawayama and IAMDDB; artist and activist Sakeema Crook; The Royal Ballet’s principal dancer Matthew Ball; artist and performer Jenny Bastet; dancers Travis Clausen-Knight and James Pett; model and muse Maggie Maurer; performers and nightlife icons Finn Love and Georgie Bee; model Jade o’Belle; and model Georgia Moot.
