CND™ collaborates with 12 content creators for collection launch
By Kat Hill | 02 March 2021 | News, Products & Treatments
CND™ has cited positivity and self-expression as the inspiration for its spring collection of nail tones.
The Colors of You collection include six new pastel shades available in both CND™ SHELLAC™ Brand Gel Polish and CND™ VINYLUX™ Long Wear Polish.
The launch includes:
- Self-Lover, a warm peachy nude
- Mover & Shaker, a cool, pink nude
- Chance Taker, a pastel periwinkle
- Rule Breaker, a vibrant coral
- Smile Maker, a cheerful soft yellow
- Change Sparker, a light stone grey
To celebrate the new collection, CND™ has collaborated with 12 talented content creators from around the globe to create individual nail looks with the new collections – with each design reflecting their personality style.
Scroll down to see some some of the campaign images!
Artists include Hang Nguyen (@thehangedit), Imarni (@imarninails), Jessica Delachance (@jessicadelachanceparis), Lauren Ladnier (@laurenladnier), Matt Bernstein (@mattxiv), Melanie Graves (@overglowedit), Natalie Pavloski (@nataliepnails), Queenie Nguyen (@nailartbyqueenie), Sabrina Gayle (@nailedbysg), Violetta (@yeswhatnails), Winnie Huang (@winnieisawesome) and Zeena Shah (@heartzeena).
“This audacious collection was created to let your identity shine through, express your style and instantly elevate your mood,” said CND™ co-founder, Jan Arnold.
“These spring shades exude positivity and are the visual inspiration to be true to yourself above all.”
The collection is available in the UK via Sweet Squared at www.sweetsquared.com
